Jay Kulkarni

As retailers prepare for another rollercoaster of a holiday season, they have a lot to look forward to. After 2021 saw a 17-year high of holiday shoppers spending 8.5 percent more year over year (YOY), forecasters predict continued growth despite the threat of a recession and looming inflation on the horizon.

With this year ending, New Year’s resolutions are on everyone’s minds. Whether intentionally or not, consumers are making promises to themselves and looking for the right products and/or services to help them make good on their goals.

From inventory management to customer communications, running a DTC business comes with a plethora of simultaneous responsibilities. These days, savvy marketers are tapping into the power of e-commerce automation to save time, work more efficiently, and tend to their growing to-do lists without lifting a finger.

Customer acquisition costs are growing. Some have estimated that it costs five times more to acquire a new customer than it does to retain an existing one, as reported by Forbes. With big changes on the horizon such as the deprecation of third-party cookies and a possible economic slowdown, marketers are trying to determine smarter and more efficient ways to acquire and keep customers.