Polly Wong

Recent content by this author:

  • Tracking 'Ghost Demand' This Holiday Will Inform Future Marketing Decisions

    Blogs   November 4, 2021  

    With the low inventory and supply chain issues many retail brands are currently facing, the ability to fulfill product this holiday season and the potential lost sales has everyone on edge. Quantifying the sales impact, managing inventory, and future merchandise planning are just a few of the challenges brands will have to deal with moving forward.