Jim Johnson

Recent content by this author:

  • How Brands Can Capitalize on the Increasing Mobile Shopping This Holiday Season

    Blogs   November 8, 2021  

    Anyone born before the year 2000 likely remembers the holiday shopping experience of the pre-mobile commerce (or even e-commerce) days. Following shoppers back to their car as they exited the mall to claim their parking spot wasn’t considered creepy, queuing in long lines overnight for Black Friday sales was commonplace, and the now ubiquitous smartphone was used primarily for making calls or texting.