Nancy Marzouk

Recent content by this author:

  • Brands Must Work to Unify Identity Data to Create a Single Customer View

    Industry Insights   March 16, 2022  

    Marketers are about to feel the effects of third-party cookie loss and mobile ad id depreciation in an entirely new way. As brands embraced identity as a new targeting option, third party data has acted as the “glue” between sets of first party data. A marketer typically doesn’t house every insight about an individual in a single database and works with a variety of partners and providers. Third-party data knits these disparate insights together.

    view
  • The CMO and CIO’s Action Plan for Marketing Data Security

    Blogs   December 8, 2021  

    As first-party data moves front and center, CMOs are looking to make maximum use of the first-party data the company has available, and the CIO is eager to help. The two share a common goal of using data to properly engage customers and prospects, while also protecting all sensitive data.

    view