Greg Ricciardi

Mobile and video games experienced explosive growth during the pandemic. With more gamers staying put and non or casual gamers seeking variety in their entertainment sources, Statista reported that gamers hit a record 3.24 billion globally in 2021, and the industry reported $85.86 billion in video game revenue.

These days, the need for business leaders to break down silos doesn’t just apply to traditional and digital marketing departments or cross-channel attribution initiatives. Rather, today’s brands need to be fundamentally rethinking how they define, position and message against their purpose — both externally and internally.

From detail-obsessed Pinterest moms to loafing clueless dads, marketing has always loved a stereotype. They’re easy. They’re accessible. They require very little explanation or defense when thrust into a marketing campaign.