Urey Onuoha

Brands ranging from P&G to PepsiCo are rolling out various initiatives to tackle issues such as climate change and environmental waste across several touchpoints, including product development, packaging, and raw material sourcing.

Brands have a growing opportunity to capitalize on the interest in B2B-related content and deliver value to audiences tasked with meeting business objectives in an uncertain environment.

The deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, among others, reignited a national conversation around racial injustice and systemic inequalities. With consumers increasingly expecting brands to take a stand against racial injustice, keeping silent is not an option for many companies. But to help effect real change, companies need to resolve the problematic practices that exist within their own houses first. Here’s how they can get started.

To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety and make it easier for brands to reach their intended audiences.

As the advertising industry looks to solve its talent crisis, these four young marketers are standing out.

What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.

Five things marketers can do to produce a better creative brief.

At the 2018 Critics’ Choice Award, actress Gal Gadot won the second annual #SeeHer award for her work promoting gender equality.

How St. Jude, DoSomething.org, and other nonprofits use storytelling to humanize their causes and effectively compete against larger brands for consumer attention.

Ahead of the 2017 ANA Multicultural Marketing & Diversity Conference, USAA’s Roger Adams and Leo Burnett’s Renetta McCann, weigh in on the importance of diversity and attracting diverse talent.