Urey Onuoha
Urey Onuoha is a content marketing executive and freelance writer based in New York City. In addition to writing about the marketing and advertising industries, she helps brands to develop and execute marketing strategies using relevant content.
Recent content by this author:
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Brands Step Up Their Sustainability Efforts
ANA Magazine January 27, 2021Brands ranging from P&G to PepsiCo are rolling out various initiatives to tackle issues such as climate change and environmental waste across several touchpoints, including product development, packaging, and raw material sourcing.
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Now Is the Time for B2B Content
B2B Marketer September 9, 2020Brands have a growing opportunity to capitalize on the interest in B2B-related content and deliver value to audiences tasked with meeting business objectives in an uncertain environment.
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Taking a Stand on Systemic Change
ANA Magazine August 19, 2020The deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, among others, reignited a national conversation around racial injustice and systemic inequalities. With consumers increasingly expecting brands to take a stand against racial injustice, keeping silent is not an option for many companies. But to help effect real change, companies need to resolve the problematic practices that exist within their own houses first. Here’s how they can get started.
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Facebook Looks to Be a Better Friend to Brands
ANA Magazine July 31, 2020To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety and make it easier for brands to reach their intended audiences.
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Marketing's Rising Stars Shine
Blogs October 26, 2018As the advertising industry looks to solve its talent crisis, these four young marketers are standing out.
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Quick Bits for the Week of August 20, 2018
ANA Magazine August 20, 2018What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.
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Time’s Up for Advertising, Too
ANA Magazine April 25, 2018A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.
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Five Steps to a Great Creative Brief
ANA Magazine April 11, 2018Five things marketers can do to produce a better creative brief.
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Gal Gadot Receives Second #SeeHer Award
Blogs January 16, 2018At the 2018 Critics’ Choice Award, actress Gal Gadot won the second annual #SeeHer award for her work promoting gender equality.
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