Urey Onuoha

Urey Onuoha is a content marketing executive and freelance writer based in New York City. In addition to writing about the marketing and advertising industries, she helps brands to develop and execute marketing strategies using relevant content.

Recent content by this author:

  • Brands Step Up Their Sustainability Efforts

    ANA Magazine   January 27, 2021  

    Brands ranging from P&G to PepsiCo are rolling out various initiatives to tackle issues such as climate change and environmental waste across several touchpoints, including product development, packaging, and raw material sourcing.

  • Now Is the Time for B2B Content

    B2B Marketer   September 9, 2020  

    Brands have a growing opportunity to capitalize on the interest in B2B-related content and deliver value to audiences tasked with meeting business objectives in an uncertain environment.

  • Taking a Stand on Systemic Change

    ANA Magazine   August 19, 2020  

    The deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, among others, reignited a national conversation around racial injustice and systemic inequalities. With consumers increasingly expecting brands to take a stand against racial injustice, keeping silent is not an option for many companies. But to help effect real change, companies need to resolve the problematic practices that exist within their own houses first. Here’s how they can get started.

  • Facebook Looks to Be a Better Friend to Brands

    ANA Magazine   July 31, 2020  

    To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety and make it easier for brands to reach their intended audiences.

  • Marketing's Rising Stars Shine

    Blogs   October 26, 2018  

    As the advertising industry looks to solve its talent crisis, these four young marketers are standing out.

  • Quick Bits for the Week of August 20, 2018

    ANA Magazine   August 20, 2018  

    What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

  • Time’s Up for Advertising, Too

    ANA Magazine   April 25, 2018  

    A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.

  • Five Steps to a Great Creative Brief

    ANA Magazine   April 11, 2018  

    Five things marketers can do to produce a better creative brief.

  • Gal Gadot Receives Second #SeeHer Award

    Blogs   January 16, 2018  

    At the 2018 Critics’ Choice Award, actress Gal Gadot won the second annual #SeeHer award for her work promoting gender equality.