Christopher Heine

Christopher Heine is a New York-based writer and content specialist. He has written for Ad Age, Adweek, and Brooklyn Magazine, among other publications.

Recent content by this author:

  • Winning Over Hispanic Audiences Requires Long-term Planning

    ANA Magazine   December 16, 2022  

    Despite increasing purchasing power in the past several years, Latin American communities tend to get the most attention from marketers only during Hispanic Heritage Month (September 15–October 15), with too many companies focused on the short-term. To cultivate relationships and build brand loyalty long-term, markers must uncover deeper consumer insights about American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America.

  • When Brands Break Up

    ANA Magazine   September 9, 2022  

    Companies that break up into smaller companies create challenges for marketers. At the same time, breakups can enable brand marketers to align more closely with the goals of the new entity and compete more effectively against scrappier brands.

  • Do Marketers Need to Know How to Code?

    ANA Magazine   July 29, 2022  

    Amid a dizzying amount of change, CMOs who collaborate effectively with their CTOs are likely to generate better returns. Establishing strategic alliances with chief technology officers is fast becoming a cost of entry for marketers who want to ascend in their organization.

  • The Art of the Zoom

    B2B Marketer   June 8, 2022  

    While in-person sales meetings slowly come back and offices start to reopen, digital communications — including video calls — remain the go-to strategy for brands that want to strengthen existing relationships and build new ones.

  • Previously Cast Aside, QR Codes Are Making a Comeback

    ANA Magazine   May 6, 2022  

    Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.