Marissa Bernstein

Recent content by this author:

  • How to Master Digital Out-of-Home Advertising

    Forward   November 3, 2022  

    The wide variety of environments and the novelty of digital out-of-home (DOOH) can make the medium feel intimidating. But, when done right, DOOH can be a seamless addition to a brand's marketing mix. Here are three ways marketers can maximize their creative strategy using DOOH.

  • Five Reasons Why DOOH Is a Heads-Up Move for CPG Brands

    Forward   June 2, 2022  

    As restrictions related to COVID-19 loosen across the U.S. and consumers return to offices and in-person shopping, digital out-of-home advertising can help brands meet consumers with context-based messaging that changes in real time.