Fred Godfrey

Recent content by this author:

  • Why QR Codes Are the Future of Creative Advertising

    Industry Insights   June 2, 2022  

    While they aren't a new phenomenon, Coinbase's SuperBowl ad applied a novel approach to something many are exploring: QR codes. The no-context QR code ad, which was so successful that it generated more traffic than the company's app could handle, was likely a once-in-a-lifetime tactic to engage viewers in one of the most challenging advertising environments: the living room.