Derek Baker

Recent content by this author:

  • How Marketers Can Leverage Tech to Avoid Disruption

    Forward   November 24, 2022  

    While most CMOs want to invest in new tools and tech, budgets are tight, which means there's pressure to connect spending with ROI. Further complicating the matter: Tastes and trends evolved during the pandemic and even more disruption is on the way.

  • From Walled Gardens to a 'Garden of Gardens'

    Forward   June 7, 2022  

    Two forces that affect digital advertising are on a collision course: walled gardens and new privacy regulations. Thankfully, there are new and emerging technologies that can help marketers deal with the fallout and continue targeting digital ads while maintaining privacy protections.