Derek Baker

While most CMOs want to invest in new tools and tech, budgets are tight, which means there's pressure to connect spending with ROI. Further complicating the matter: Tastes and trends evolved during the pandemic and even more disruption is on the way.

Two forces that affect digital advertising are on a collision course: walled gardens and new privacy regulations. Thankfully, there are new and emerging technologies that can help marketers deal with the fallout and continue targeting digital ads while maintaining privacy protections.