Betsy Rella

Recent content by this author:

  • What Advertisers Need to Know About the AVOD Revolution

    Industry Insights   June 15, 2022  

    News of Netflix’s Q1 and expected Q2 subscriber loss reverberated through the media world last month, prompting a flurry of speculation as to what this reversal of fortune forebodes for the rest of the TV landscape. Among the many implications discussed, one point of consensus quickly emerged: Subscription fatigue is real — and the fallout is ushering in a transition of power from subscription video-on-demand (SVOD) to advertising-based video-on-demand (AVOD) models.