Justin Hayashi

Recent content by this author:

  • Agile Creative Is a Brand Imperative — And the Key to Better ROI

    Industry Insights   June 27, 2022  

    Performance marketing is misunderstood. In the marketing family, it is often regarded as the transactional, cold, and bottom-line focused cousin to the beautiful and inspiring storytelling of brand marketing. But that mental model is out of date. The truth is that done right, agile data-driven creative and inspiring brand creative are two versions of the same thing, and when they work together, they can be a brand’s superpower.