Bill Tucker

Recent content by this author:

  • How the ANA’s Marketer-Led Initiative Is Progressing

    Industry Insights   July 21, 2022  

    The ANA’s Cross Media Measurement (CMM) Initiative has made extensive progress over the past year, entering a pivotal – and exciting – stage. In 2021, the ANA began building the framework to answer a critical marketer knowledge gap. Now, with the foundation and planning complete, the ANA’s marketer-led initiative is focused on testing, developing, and optimizing.