Kevin Maloy
Recent content by this author:
-
Making Cross-Platform Planning a Reality with Data and Technology
Industry Insights September 12, 2022Like most industries, the national broadcasting sector has had to adapt to tremendous change in recent years. Since the start of the COVID-19 pandemic, we have seen the rise of streaming giants, seismic shifts in how media is being consumed, including an upheaval around measurement, privacy, and identity. This is not to mention additional factors such as platform fatigue, audience saturation, and inventory scarcity. In order to keep up with this rapidly evolving media ecosystem, broadcasters need to figure out how to make significant changes to stay relevant.
view