Brian Rappaport

Recent content by this author:

  • 5 OOH Myths Marketers Should Stop Buying Into

    Industry Insights   November 3, 2022  

    Want a true sign of the channel’s recovery? OOH advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion – nearly equivalent to pre-pandemic highs when Q2 2019 OOH revenues totaled a record-breaking $2.69 billion.