Brian Mulderrig
Recent content by this author:
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Despite Economic Uncertainty, Now Is the Time to Invest in Advertising
Industry Insights May 18, 2023In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business.
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The Reconstruction of the Agency Landscape: Where Do We Go From Here?
Industry Insights November 30, 2022The rising amount of pressure agencies and marketing teams are under has been becoming clearer. The state of the economy has restricted budgets, paused investments, and slowed down business deals, to name a few of many mounting challenges.
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