Tom Cheli

Recent content by this author:

  • How to Avoid In-Housing Purgatory

    Industry Insights   December 6, 2022  

    What is in-housing purgatory? It’s when companies are stuck half-way between building media technology and buying it. Many organizations have only accomplished a middle state where they have hired a few employees to become power-users of certain platforms, and where they have perhaps added a superficial layer of UX on top of those platforms and technologies.