Jacqueline Lisk

Jacqueline Lisk is a writer who covers business, marketing, technology, lifestyle, and health. Her articles have appeared in Forbes, Fortune, and Ad Age, among other publications.

Recent content by this author:

  • Marketing Challenges Create New Opportunities

    ANA Magazine   May 12, 2023  

    With a growing onus on marketers to break from the mold, brand managers should consider innovative ways to connect with consumers virtually, as AI-dentity and virtual personas continue to rise. Patricia McDonald, chief strategy officer at Dentsu Creative, says consumers are increasingly creating avatars to portray what is in some cases a more authentic, adventurous version of themselves.

  • What ChatGPT Means for Marketers

    ANA Magazine   March 10, 2023  

    ChatGPT, the large language model chatbot that debuted to great fanfare in 2022, can drive marketing efficiencies and foster creativity, but brand managers need to ensure that humans are the ultimate arbiters for what kind of messaging will resonate with their audiences. Even brand managers who are not in testing mode when it comes to ChatGPT need to understand its widespread implications for marketing and advertising.