With the constant pressure to reduce marketing budgets, cutting agency fees is without a doubt very tempting. However, asking agencies to cut their fees without careful consideration or understanding of the downstream implications could be catastrophic.
viewCMOs and their organizations need agency partners that can turn into empowered talent and create stronger work. Here are the five stages of building those partnerships.
viewIt’s never too soon to plan for the future. Here are eight things CMOs can expect the following from their agency ecosystem leading up to 2020.
viewThe agency landscape continues to change. Bruno Gralpois, co-founder and principal of Agency Mania Solutions and author of Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results, shares his insight into how to structure for success.
viewWith strategic vision, brands can ensure they have the right agency partner by their side. Here are some tips for building strong agency relationships in 2019.
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Four questions marketers should ask when interacting with agencies on a regular basis.
viewWhy advertisers and agencies should improve how they work together to maintain a productive relationship.
viewANA faculty member, Bruno Gralpois, shares tips for becoming a great client.
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