Bruno Gralpois, ANA Faculty
Recent content by this author:
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Technology Is Transforming Advertising: CES Just Showed Us How
Industry Insights January 18, 2023Welcome to the future. The Consumer Electronics Show (CES) is this year’s most influential electronics and technology event. This event brought in over 100,000 attendees and 3,200 exhibitors, representing over 174 different countries.
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How Advertisers Can Give Their Agencies Actionable Feedback
Industry Insights November 29, 2022Like marriage, client-agency relationships require a high level of investment, commitment, and long-term mindset to understand, grow together and respond to each other's needs.
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How to Make the Marriage of a New Client/Agency Relationship Last
Industry Insights November 29, 2022Like marriage, client-agency relationships require a high level of investment, commitment, and long-term mindset to understand, grow together and respond to each other's needs.
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A Glimpse at the Future of Advertiser/Agency Relationships
Industry Insights February 4, 2022As speed increased, it became good practice to look back as we propelled ourselves forward. As we look in the rear-view mirror of 2021 and developments that shaped advertiser and agency relationships, we can get a glimpse as what’s coming ahead and best prepare ourselves. What were last year’s major drivers that made a significant difference in how advertisers and agencies collaborate with each other?
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Are You a Marketing Double Agent?
Blogs November 17, 2021In the age of transparency and speed, how client /agency relationships can thrive by adopting new means of collaboration and partnerships powered by data.
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The Chicken and the Egg Dilemma in Marketing
Blogs September 27, 2021When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance.
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How to Get the Most Value from Your Agencies
Blogs August 9, 2021Why do some partnerships thrive and produce great work while others seem out-of-sync, with mediocre results? Partnership building, brief writing, reviewing proposals, negotiating with agencies, and evaluating creative work are all essential everyday activities conducted by marketers with their agency partners.
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Predictions for a New (Partnership) World Order
Blogs January 28, 2021Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID-19 world?
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Turning Agencies into Growth Agents
Blogs November 5, 2020GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, this is it. Growth has never been a greater priority than it is today.
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A Guide to Agency Management In 2020
Blogs January 30, 2020Too many marketing priorities can lead to disappointments and tough compromises. As a result, marketing leaders spend a great deal of time and energy deciding what to do, and equally, if not more importantly, what NOT to do. Here are some tips for enhancing your agency management in 2020.
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Cutting Agency Fees Is Not the Answer to Your Marketing Budget Challenges
Blogs October 31, 2019With the constant pressure to reduce marketing budgets, cutting agency fees is without a doubt very tempting. However, asking agencies to cut their fees without careful consideration or understanding of the downstream implications could be catastrophic.
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