Bruno Gralpois, ANA Faculty

Why do some partnerships thrive and produce great work while others seem out-of-sync, with mediocre results? Partnership building, brief writing, reviewing proposals, negotiating with agencies, and evaluating creative work are all essential everyday activities conducted by marketers with their agency partners.

Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID-19 world?

GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, this is it. Growth has never been a greater priority than it is today.

Too many marketing priorities can lead to disappointments and tough compromises. As a result, marketing leaders spend a great deal of time and energy deciding what to do, and equally, if not more importantly, what NOT to do. Here are some tips for enhancing your agency management in 2020.

With the constant pressure to reduce marketing budgets, cutting agency fees is without a doubt very tempting. However, asking agencies to cut their fees without careful consideration or understanding of the downstream implications could be catastrophic.

CMOs and their organizations need agency partners that can turn into empowered talent and create stronger work. Here are the five stages of building those partnerships.

It’s never too soon to plan for the future. Here are eight things CMOs can expect the following from their agency ecosystem leading up to 2020.

The agency landscape continues to change. Bruno Gralpois, co-founder and principal of Agency Mania Solutions and author of Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results, shares his insight into how to structure for success.

With strategic vision, brands can ensure they have the right agency partner by their side. Here are some tips for building strong agency relationships in 2019.

Four questions marketers should ask when interacting with agencies on a regular basis.

Why advertisers and agencies should improve how they work together to maintain a productive relationship.