Ryan Dinger

From AI to gen Z and everywhere in between, the 2019 ANA Digital & Social Media Conference covered all of the cutting-edge trends that will make a difference in your marketing today and in the future. In this piece, we cover our favorite speaker takeaways.

Generation Z will soon take over as the largest consumer segment, and marketers who think they can treat these young consumers just like millennials will be in for a rude awakening.

Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.

With 60 percent of businesses already employing a dedicated sales enablement person, B2B brands are behind the curve if they don’t have someone thinking about enablement every day. Ensure you don’t fall further behind by using these tips to launch your own sales enablement program.

Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.

Marketers need to keep their skills sharp and relevant in the digital age. Here are four areas where they can focus their learning.

With just 52 percent of B2B marketers using data for decision making, it’s clear the wealth of data available is not being used to its full potential. Change that at your brand by following this guide for making better use of the numbers.

If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.

With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

Ahead of the 2018 ANA Masters of Marketing Conference, John Dillon, CMO at Denny's shares insights on overcoming brand challenges, the value of partnerships, and developing the company's relatable social media voice.

Nickelodeon's Jennifer Tracy shares her thoughts on her brand's future in TV, the challenges of marketing to children and transforming the customer experience.