Ryan Dinger

B2B CMOs are much more hopeful about the post-COVID economy than their CEOs, says a recent survey. Cockeyed optimism? More like a sense that the pandemic presents marketers with an opportunity to demonstrate their value to the C-suite and drive better business results.

In late October, the 2020 ANA Masters of Marketing Week was held with a bit of a different feel: This year’s version of the biggest event in marketing was entirely virtual. From the dozens of wonderful presentations, we have selected our 15 favorite quotes from the event.

Beyond updated TV ads to reflect the current climate and some new in-broadcast signage, what are brands doing to reimagine their sponsorships for professional sports leagues and maximize their value — even with fans relegated to their living rooms?

The ANA provides its enterprising members with a wealth of great resources — many of them accessible even while practicing social distancing. Here are five ANA benefits that members can use to drive meaningful brand growth no matter where their office is currently located.

Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.

Since first appearing on Facebook and Instagram in 2016, shoppable posts have only grown, fully rolling out to 46 nations on both channels in 2018. Twitter, YouTube, and TikTok each began testing shoppables last year. As consumers' online behavior evolves, are they taking the shortcut to the shopping cart, or is the URL path to purchase as long as ever?

The ANA has ample resources to help marketers enrich their knowledge and improve their skills while working from home. Here are five things to get you started.

No matter who you are, you’re probably not thrilled with how 2020 has gone so far. With that in mind, we’ve combed through our content catalog and have pulled together five inspiring quotes from marketing leaders that may bring you some hope and comfort during these troubled times.

The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.

With more young people using email than Snapchat and Facebook, it is clear that the medium is here to stay as a marketing tool. But just because email isn’t going anywhere doesn’t mean the tactics haven’t changed. In this presentation, we cover five things you should implement in your email marketing in 2020.

The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.