Across the country, small- and medium-sized businesses (SMBs) are suffering from closures, restrictions, and changes brought about by the novel coronavirus, and many are scrambling to do what they can to stay in business. To help, a number of B2B brands, including Deluxe, Vistaprint, American Express, and The UPS Store, are developing tools, grants, and resources for SMBs.
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The recent crackdown on hate speech among various social media platforms provide an opportunity for brands to reset their social media strategy (not to mention their budgeting).
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What marketers need to know this week: Popeyes and Burger King parody the Art Basel banana, IHOP gets in the fast causal business, and more.
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What marketers need to know this week: the 2019 ANA Marketing Word of the Year, Shutterstock’s color trends for 2020, and more.
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What marketers need to know this week: the real cost of fake news, Google limits political advertising, and more.
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What marketers need to know this week: how smells boost sales, Disney+ rakes in 10 million subscribers, and more.
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What marketers need to know this week: A turducken-flavored chip, the first brand to test products in space, and more.
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What marketers need to know this week: Facebook settles with U.K. data privacy watchdog, Bud Light rewards a beer hero, and more.
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What marketers need to know this week: the FTC cracks down on fake product reviews, Pizza Hut tests a round box, and more.
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What marketers need to know this week: the meat industry pushes back against plant-based brands, Glenlivet unveils whisky pods, and more.
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Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.
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