Bill Duggan

Our annual Advertising Financial Management Conference was held last week — virtually of course — and the ANA’s Bill Duggan attended for the twentieth year in a row! Here are some of the learnings he took away from the conference.

The ANA’s Bill Duggan recently spoke with Bob Dixon, product technology innovation director at the United States Postal Service, for an ANA event. This Q&A has been lightly edited.

The ANA just held our Media and Measurement Conference, virtually of course, presented by A+E Networks. Bill Duggan shares key takeaways from each of the speakers at the conference.

The ANA has partnered with the 4A’s to develop best practice guidelines for agency search consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process clear and beneficial for all parties.

Last week ANA released our initial list of “Certified Diverse Suppliers for Advertising and Marketing.” The list consists of more than 100 companies — agencies, media, production, promotion, research, and more.

It’s upfront presentation season. But now, more than at any other time in the 60-year history of the upfront, we need to change the timing of the marketplace to align inventory sold with the calendar year.

A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. A new white paper from the ANA Trust Consortium recommends five criteria to focus on when evaluating data.

Marketers have been incredibly agile and empathetic in adjusting their creative messaging given the COVID-19 pandemic. Last week, we surveyed our members to understand if/how creative messaging has been developed and how work is getting produced. Here’s what we learned.

This week, ANA released the new white paper, Payment Terms: Current Practices for Marketing Services, based on a member survey and qualitative interviews. We learned a great deal.

It’s been five years since Jon Mandel gave his historic speech on media rebates and transparency at the ANA Media Conference. Mandel will be back at this year’s ANA Media Conference, and Bill Duggan sat down with him to discuss his past speech and the future of the industry.

ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. Bill Duggan shares his key takeaways.