Bill Duggan

Recent content by this author:

  • They Said It at the ANA Brand Masters

    Blogs   August 11, 2021  

    The ANA Brand Masters Conference, presented by Twitter, just wrapped. This year’s theme was “inspirational branding” and below are some inspirational takeaways from conference speakers.

  • New Connected TV Insights from the ANA and Innovid

    Blogs   August 4, 2021  

    Connected TV is exploding! There are approximately 75 million unique, addressable CTV households in the U.S. (out of an approximate total of 128 million). Per the latest estimates from eMarketer, CTV ad spending in the U.S. will be over $13 billion this year, and then more than double that amount by 2025.

  • L'Oréal’s Shenan Reed On Advertising as a Service

    Blogs   June 29, 2021  

    Shenan Reed, Senior Vice President, Head of Media at L'Oréal, recently spoke at the ANA Media Conference on the power of advertising to be a service to the customer. To follow up on her presentation, group EVP Bill Duggan sat down with Reed for an interview.

  • Media KPIs That Matter

    Blogs   May 18, 2021  

    The ANA Media Leadership Growth Council was recently established to be a direct counterpart to the CMO Growth Council, with an exclusive focus on media. The group is currently working to establish its growth agenda, and measurement will certainly be an important part of that.

  • Developing an Equitable Supply Chain for Marketing and Advertising Investments

    Blogs   March 4, 2021  

    To assist in the development of an equitable supply chain for marketing/advertising investments, ANA and AIMM have released an updated list of “Certified Diverse Suppliers for Marketing and Advertising” and a companion resource, “Suppliers Serving Predominately Multicultural and Diverse Audiences for Marketing and Advertising, Non-Minority Owned and/or Non-Minority Certified.”

  • Inspired By Sir Isaac Newton

    Blogs   January 6, 2021  

    Sir Isaac Newton was sent home from Cambridge in 1665 due to the Great Plague of London, and used the time to develop theories on calculus, optics, and gravity. The ANA’s Bill Duggan shares how he used this as inspiration throughout the year to help contribute to the ANA Growth Agenda.

  • 20 Years of Multicultural Marketing Excellence

    Blogs   December 16, 2020  

    This year celebrates the 20th annual ANA Multicultural Excellence Awards, a true milestone year for the program. The ANA’s Bill Duggan shares his memories of the early days of this landmark awards program, as well as this year’s notable achievements.

  • Pivot: The ANA 2020 Marketing Word of the Year

    Blogs   December 14, 2020  

    Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The ANA’s Marketing Word of the Year for 2020 is particularly representative of a year marked by the ravages caused throughout the world by the COVID-19 pandemic and social justice issues.

  • Insights from the ANA Multicultural Marketing & Diversity Conference

    Blogs   November 19, 2020  

    The ANA just held our Multicultural Marketing & Diversity Conference, presented by Pandora. Despite being virtual this year, the conference was filled with rich learning. Below are Bill Duggan’s takeaways for select sessions.

  • ANA/AIMM Diversity Report Summed Up in 4 Charts

    Blogs   November 17, 2020  

    For the third consecutive year, the ANA and AIMM are releasing “A Diversity Report for the Advertising/Marketing Industry.” The ANA’s Bill Duggan shares his highlights.

  • Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2020

    Blogs   November 6, 2020  

    As we approach the 22nd annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity. Here’s ANA Group EVP Bill Duggan’s top ten list.