Bill Duggan

Recent content by this author:

  • Diversity Is the 2021 Marketing Word of the Year

    Blogs   December 7, 2021  

    It’s an absolute landslide! Diversity has been chosen by ANA members as the ANA 2021 Marketing Word of the Year.

  • The Importance of Diverse Suppliers

    Blogs   December 3, 2021  

    Supplier diversity has been a key focus of our work at ANA all year. In May we released "The Growth of Supplier Diversity" that provided a deep dive into supplier diversity in marketing/advertising from the marketer point of view -- covering benefits, challenges, spend, goals and measurement. Throughout the year we've regularly updated our "Certified Diverse Suppliers Resource List." In this new work ("And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification") we've flipped the process; rather than surveying marketers again, we surveyed the diverse suppliers on our resource list. The focus was on certification -- to understand its importance, benefits, challenges, ease/difficulty of the certification process and more.

  • Hispanic Representation in Ad Industry Still Lags Behind

    Blogs   December 2, 2021  

    The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!

  • What ANA's 2021 Diversity Report Found

    Blogs   November 23, 2021  

    For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) are releasing "A Diversity Report for the Advertising/Marketing Industry." The report examines both ethnic and gender diversity. Our headline is significant: Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

  • Insights from the ANA Multicultural Marketing & Diversity Conference

    Blogs   October 27, 2021  

    The ANA just held our Multicultural Marketing & Diversity Conference, presented by SXM Media. This was our 23rd annual conference, and my 22nd! Below are my takeaways for select sessions.

  • Innovid's Jessica Hogue on the Excitement of Connected TV

    Blogs   September 20, 2021  

    Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

  • They Said It at the ANA Brand Masters

    Blogs   August 11, 2021  

    The ANA Brand Masters Conference, presented by Twitter, just wrapped. This year’s theme was “inspirational branding” and below are some inspirational takeaways from conference speakers.

  • New Connected TV Insights from the ANA and Innovid

    Blogs   August 4, 2021  

    Connected TV is exploding! There are approximately 75 million unique, addressable CTV households in the U.S. (out of an approximate total of 128 million). Per the latest estimates from eMarketer, CTV ad spending in the U.S. will be over $13 billion this year, and then more than double that amount by 2025.

  • L'Oréal’s Shenan Reed On Advertising as a Service

    Blogs   June 29, 2021  

    Shenan Reed, Senior Vice President, Head of Media at L'Oréal, recently spoke at the ANA Media Conference on the power of advertising to be a service to the customer. To follow up on her presentation, group EVP Bill Duggan sat down with Reed for an interview.

  • Media KPIs That Matter

    Blogs   May 18, 2021  

    The ANA Media Leadership Growth Council was recently established to be a direct counterpart to the CMO Growth Council, with an exclusive focus on media. The group is currently working to establish its growth agenda, and measurement will certainly be an important part of that.

  • Developing an Equitable Supply Chain for Marketing and Advertising Investments

    Blogs   March 4, 2021  

    To assist in the development of an equitable supply chain for marketing/advertising investments, ANA and AIMM have released an updated list of “Certified Diverse Suppliers for Marketing and Advertising” and a companion resource, “Suppliers Serving Predominately Multicultural and Diverse Audiences for Marketing and Advertising, Non-Minority Owned and/or Non-Minority Certified.”