Bill Duggan

Recent content by this author:

  • Attention Metrics Are More Important Than Ever

    Industry Insights   June 30, 2022  

    ANA just ran a virtual conference dedicated to attention metrics. I learned so much — and want to share that learning.

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  • 'What They Said' at the ANA Advertising Financial Management Conference

    Industry Insights   May 5, 2022  

    ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • 'What They Said' at the ANA In-House Agency Conference

    Industry Insights   March 18, 2022  

    ANA just concluded our 2022 In-House Conference. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • 'What They Said' at the ANA Media Conference

    Industry Insights   March 9, 2022  

    ANA just concluded our 2022 Media Conference presented by our good friends at the A+E Networks. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • The Ad Industry Lost a Legend and the ANA Lost a Friend

    Industry Insights   February 14, 2022  

    Former ANA Chairman Tony Pace died earlier this week in a snowmobiling accident in Montana.

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  • Diversity Is the 2021 Marketing Word of the Year

    Blogs   December 7, 2021  

    It’s an absolute landslide! Diversity has been chosen by ANA members as the ANA 2021 Marketing Word of the Year.

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  • The Importance of Diverse Suppliers

    Blogs   December 3, 2021  

    Supplier diversity has been a key focus of our work at ANA all year. In May we released "The Growth of Supplier Diversity" that provided a deep dive into supplier diversity in marketing/advertising from the marketer point of view -- covering benefits, challenges, spend, goals and measurement. Throughout the year we've regularly updated our "Certified Diverse Suppliers Resource List." In this new work ("And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification") we've flipped the process; rather than surveying marketers again, we surveyed the diverse suppliers on our resource list. The focus was on certification -- to understand its importance, benefits, challenges, ease/difficulty of the certification process and more.

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  • Hispanic Representation in Ad Industry Still Lags Behind

    Blogs   December 2, 2021  

    The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!

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  • What ANA's 2021 Diversity Report Found

    Blogs   November 23, 2021  

    For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) are releasing "A Diversity Report for the Advertising/Marketing Industry." The report examines both ethnic and gender diversity. Our headline is significant: Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

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  • Insights from the ANA Multicultural Marketing & Diversity Conference

    Blogs   October 27, 2021  

    The ANA just held our Multicultural Marketing & Diversity Conference, presented by SXM Media. This was our 23rd annual conference, and my 22nd! Below are my takeaways for select sessions.

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  • Innovid's Jessica Hogue on the Excitement of Connected TV

    Blogs   September 20, 2021  

    Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

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