Bill Duggan

Last week ANA released our initial list of “Certified Diverse Suppliers for Advertising and Marketing.” The list consists of more than 100 companies — agencies, media, production, promotion, research, and more.

It’s upfront presentation season. But now, more than at any other time in the 60-year history of the upfront, we need to change the timing of the marketplace to align inventory sold with the calendar year.

A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. A new white paper from the ANA Trust Consortium recommends five criteria to focus on when evaluating data.

Marketers have been incredibly agile and empathetic in adjusting their creative messaging given the COVID-19 pandemic. Last week, we surveyed our members to understand if/how creative messaging has been developed and how work is getting produced. Here’s what we learned.

This week, ANA released the new white paper, Payment Terms: Current Practices for Marketing Services, based on a member survey and qualitative interviews. We learned a great deal.

It’s been five years since Jon Mandel gave his historic speech on media rebates and transparency at the ANA Media Conference. Mandel will be back at this year’s ANA Media Conference, and Bill Duggan sat down with him to discuss his past speech and the future of the industry.

ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. Bill Duggan shares his key takeaways.

Ahead of her session at the 2020 ANA Media Conference, Bill Duggan sat down with Ursula Ringham, to discuss the ins and outs of building a world-class influencer marketing program.

“Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.

Storm Smith is an African-American art director at BBDO, and also happens to be deaf. Storm will be a speaker at the Association of National Advertisers Multicultural Marketing & Diversity Conference. In advance of her session, the ANA’s group executive vice president, Bill Duggan, interviewed Smith.

As we approach the 21st annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity. Here are Bill Duggan’s top 10 picks.