Bill Duggan

Recent content by this author:

  • New ANA White Paper on Payment Terms

    Blogs   March 11, 2020  

    This week, ANA released the new white paper, Payment Terms: Current Practices for Marketing Services, based on a member survey and qualitative interviews. We learned a great deal.

  • Jon Mandel Returns to the ANA Media Conference

    Blogs   March 6, 2020  

    It’s been five years since Jon Mandel gave his historic speech on media rebates and transparency at the ANA Media Conference. Mandel will be back at this year’s ANA Media Conference, and Bill Duggan sat down with him to discuss his past speech and the future of the industry.

  • New ANA/Innovid Research Study on Connected TV

    Blogs   January 21, 2020  

    ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. Bill Duggan shares his key takeaways.

  • Inside SAP’s Influencer Marketing

    Blogs   January 16, 2020  

    Ahead of her session at the 2020 ANA Media Conference, Bill Duggan sat down with Ursula Ringham, to discuss the ins and outs of building a world-class influencer marketing program.

  • Personalization: The ANA 2019 Marketing Word of the Year

    Blogs   December 4, 2019  

    “Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.

  • Creating An Inclusive Environment: Q&A With BBDO's Storm Smith

    Blogs   November 5, 2019  

    Storm Smith is an African-American art director at BBDO, and also happens to be deaf. Storm will be a speaker at the Association of National Advertisers Multicultural Marketing & Diversity Conference. In advance of her session, the ANA’s group executive vice president, Bill Duggan, interviewed Smith.

  • Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2019

    Blogs   October 28, 2019  

    As we approach the 21st annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity. Here are Bill Duggan’s top 10 picks.

  • Top Contributors to the Breakdown of Trust in the Ad Ecosystem

    Blogs   October 8, 2019  

    Earlier this year the ANA launched the Trust Consortium in partnership with outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. The Trust Consortium consists of subject matter experts committed to working together to keep trust on the front burner, emphasizing transparency, integrity, and growth for the overall health and well-being of the industry.

  • She Sees the Future: Q&A With Ford's Sheryl Connelly

    Blogs   October 2, 2019  

    Sheryl Connelly is the futurist for Ford Motor Co., where she is responsible for identifying global trends and exploring their potential implications. Connelly, who will be speaking on Friday at the 2019 ANA Masters of Marketing Conference, was recently interviewed by ANA group EVP Bill Duggan.

  • A Data-Driven, Tech-Enabled Media Approach: A Q&A with Hershey's Charlie Chappell

    Blogs   September 26, 2019  

    Charlie Chappell is head of integrated media and communications planning at The Hershey Company. He’ll be speaking at the 2019 ANA Masters of Marketing Conference, and was recently interviewed by ANA group EVP Bill Duggan.

  • Media Agency Compensation Practices: New ANA Report

    Blogs   September 17, 2019  

    This week ANA released a new report, “Media Agency Compensation Practices.” Here are the highlights as outlined by ANA group EVP Bill Duggan.