Bill Duggan

Recent content by this author:

  • Developing an Equitable Supply Chain for Marketing and Advertising Investments

    Blogs   March 4, 2021  

    To assist in the development of an equitable supply chain for marketing/advertising investments, ANA and AIMM have released an updated list of “Certified Diverse Suppliers for Marketing and Advertising” and a companion resource, “Suppliers Serving Predominately Multicultural and Diverse Audiences for Marketing and Advertising, Non-Minority Owned and/or Non-Minority Certified.”

  • Inspired By Sir Isaac Newton

    Blogs   January 6, 2021  

    Sir Isaac Newton was sent home from Cambridge in 1665 due to the Great Plague of London, and used the time to develop theories on calculus, optics, and gravity. The ANA’s Bill Duggan shares how he used this as inspiration throughout the year to help contribute to the ANA Growth Agenda.

  • 20 Years of Multicultural Marketing Excellence

    Blogs   December 16, 2020  

    This year celebrates the 20th annual ANA Multicultural Excellence Awards, a true milestone year for the program. The ANA’s Bill Duggan shares his memories of the early days of this landmark awards program, as well as this year’s notable achievements.

  • Pivot: The ANA 2020 Marketing Word of the Year

    Blogs   December 14, 2020  

    Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The ANA’s Marketing Word of the Year for 2020 is particularly representative of a year marked by the ravages caused throughout the world by the COVID-19 pandemic and social justice issues.

  • Insights from the ANA Multicultural Marketing & Diversity Conference

    Blogs   November 19, 2020  

    The ANA just held our Multicultural Marketing & Diversity Conference, presented by Pandora. Despite being virtual this year, the conference was filled with rich learning. Below are Bill Duggan’s takeaways for select sessions.

  • ANA/AIMM Diversity Report Summed Up in 4 Charts

    Blogs   November 17, 2020  

    For the third consecutive year, the ANA and AIMM are releasing “A Diversity Report for the Advertising/Marketing Industry.” The ANA’s Bill Duggan shares his highlights.

  • Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2020

    Blogs   November 6, 2020  

    As we approach the 22nd annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity. Here’s ANA Group EVP Bill Duggan’s top ten list.

  • Learnings from the ANA Advertising Financial Management Conference

    Blogs   October 12, 2020  

    Our annual Advertising Financial Management Conference was held last week — virtually of course — and the ANA’s Bill Duggan attended for the twentieth year in a row! Here are some of the learnings he took away from the conference.

  • The Intersection of Direct Mail and Digital

    Blogs   September 30, 2020  

    The ANA’s Bill Duggan recently spoke with Bob Dixon, product technology innovation director at the United States Postal Service, for an ANA event. This Q&A has been lightly edited.

  • Insights from the ANA Media and Measurement Conference

    Blogs   September 24, 2020  

    The ANA just held our Media and Measurement Conference, virtually of course, presented by A+E Networks. Bill Duggan shares key takeaways from each of the speakers at the conference.

  • Best Practice Guidelines for Agency Search Consultants

    Blogs   August 11, 2020  

    The ANA has partnered with the 4A’s to develop best practice guidelines for agency search consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process clear and beneficial for all parties.