U.S. Multicultural Media Forecast 2019 is a landmark new study just released by ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth.
viewThe ANA’s Bill Duggan provides insight into our new study, “Managing In-House Agency Creative Content and Legal Concerns.”
viewAn ill-advised citizenship question will not be added to the 2020 census. This is a victory for the marketing industry overall and multicultural marketers in particular.
viewToday, June 7, marks the three year anniversary of the release of An Independent Study of Media Transparency in the U.S. Advertising Industry. The ANA’s Bill Duggan shares his thoughts on the future of transparency today.
viewFor the fourth time, ANA and White Ops have partnered on a study to measure bot fraud in the digital advertising ecosystem. ANA group EVP Bill Duggan provides key highlights.
viewBill Duggan highlights 15 key takeaways from this year’s ANA Advertising Financial Management Conference.
viewAccenture Interactive recently turned the advertising and marketing industries on their collective heads when it announced it was acquiring independent ad agency Droga5. Bill Duggan speaks to Brian Whipple, CEO of Accenture Interactive.
viewSimona Rabsatt Butler will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference. Group EVP Bill Duggan spoke to her on the benefits of supplier diversity.
viewBill Duggan recaps this year’s ANA Media Conference, which Peter Macey of Quantcast called “the bullhorn for the industry for greater efficiency, transparency and best practices in media.”
viewThere has been much recent debate about the level of trust in today’s advertising industry, and a just-released report from the ANA confirms that client-side marketers indeed have trust issues with their agency partners.
viewThe ANA’s group EVP Bill Duggan interviews Tom Finneran of the 4A’s ahead of his session at the 2019 ANA Advertising Financial Management Conference.
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