Cara Brooke Schultz

Recent content by this author:

  • Mobile Marketing: What Are Marketers Doing?

    Blogs   August 31, 2011  

    Mobile marketing is a relatively new space that marketers are getting involved in, and rightfully so — it’s the best way to get your product into the hands of your consumers — literally via their mobile device which doesn’t seem to leave their hands!

  • Were you watching the NBA playoffs? Or following the chatter on Twitter?

    Blogs   June 15, 2011  

    Nike got social media savvy during the NBA playoffs this year with a social media data visualization tool. Nike’s Basketball webpage not only displayed a live twitter feed it also showed photos of Nike-sponsored players.

  • And The Winner Is...

    Blogs   February 24, 2011  

    The Social Network, nominated for eight different categories at the Oscars on Sunday evening, details the birth of one of the major social media phenomenons — Facebook.

  • February Flyers Can Skip the Symptoms of Facebook Withdrawal

    Blogs   February 2, 2011  

    AirTran Airways, Alaska Airlines, American Airlines, Delta, United Airlines, U.S. Airways, and Virgin America will be offering complimentary access to Facebook for the month of February.

  • Are You Thinking Mobile for Your Business?

    Blogs   January 21, 2011  

    Let me answer that question for you, “you should be thinking mobile” and here’s why. Just this week Starbucks announced that iPhone and Blackberry owners can pay for their purchases via an app.

  • Are You Game?

    Blogs   January 6, 2011  

    Social gaming is the talk of the town, with games like Farmville and Cityville becoming extremely popular on Facebook. According to an online article from Inside Social Games, “Cityville became the largest single app ever on the Facebook platform, with 84.2 million monthly active users.”

  • Why Foursquare Works

    Blogs   December 17, 2010  

    Foursquare was based off of the concept of bringing the element of gaming to real-life. Yet, how does this work for businesses and marketers?

  • New Ad Options on YouTube

    Blogs   December 2, 2010  

    According to research conducted by Nieslen, American consumers allocate 33 percent of their weekly media time to online. Nielsen also found that overall online video usage was up from 2009.

  • San Francisco Makes Kids Frown: Bans Toy Giveaways in Meals

    Blogs   November 3, 2010  

    San Francisco lawmakers approved legislation on Tuesday, November 2 that would limit toy giveaways in children’s meals specifically those with high calorie intake.

  • Intuit Makes TurboTax Snazzy with Social Media

    Blogs   October 26, 2010  

    In case you missed it, Seth Greenberg, VP, global media & digital marketing at Intuit spoke at this year’s ANA Annual Conference – The Masters of Marketing. Seth talked about how Intuit is successfully utilizing the social media space to get the word out.

  • Be Authentic in the Social Space

    Blogs   September 30, 2010  

    I sat in on the Social Media for Adults seminar during Advertising Week and listened to the COO of Facebook talk about how social marketing isn’t like any other marketing before — it’s living. What does that mean exactly?