Marketing Maestros Archive

April 2011

David Carr, NY Times: Brands, Chill Out About Social Media

Posted: Apr 27, 2011 11:30am ET

By Grace Bello

From the 2011 ANA Brand Conference, David Carr (New York Times) talks Twitter and the "rolling, organic conversation" that is social media.

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Video: Ad Age's Bob Garfield on Social Media and Listening to Your Consumer

Posted: Apr 11, 2011 9:00am ET

By Grace Bello

At the 2011 ANA Brand Conference in New York, NY, Advertising Age's Bob Garfield talks about using social media to listen to your consumers.

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Video: EXPRESS' CMO Lisa Gavales Talks Social Media

Posted: Apr 7, 2011 12:00am ET

By Grace Bello

From the 2011 ANA Brand Conference, EXPRESS's CMO Lisa Gavales chats about Twitter, Facebook, and using social media to reach her young, Internet-savvy demographic.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.