Marketing Maestros Archive

August 2013

In-House Agencies Grow in Importance

Posted: Aug 30, 2013 10:03am ET

By Bill Duggan, Group EVP, ANA

Over the last few months ANA has been surveying our members to better understand the penetration and use of in-house agencies.

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Commercial Loads are Getting Out of Control

Posted: Aug 20, 2013 10:02am ET

By Bill Duggan, Group EVP, ANA

Al Jazeera America, which launches today (August 20), announced that it will have only six minutes of commercials each hour.

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Initial ANA Perspective on Publicis-Omnicom

Posted: Aug 7, 2013 10:02am ET

By Bill Duggan, Group EVP, ANA

The following is an initial perspective from ANA on the Publicis-Omnicom merger, as provided to Ad Age.

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About This Blog

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.