Marketing Maestros Archive

November 2010

ANA Research Report: Multicultural Marketing and Newer Media

Posted: Nov 29, 2010 12:00am ET BY Bill Duggan

ANA recently fielded a survey to better understand how newer media platforms are being used to reach multicultural consumers. Topline results were debuted at the ANA Multicultural Marketing & Diversity Conference earlier this month.


NBC News Embraces TV Time Shifting

Posted: Nov 17, 2010 12:00am ET BY Susan Burke

A surprising new ad featuring NBC Nightly News anchor, Brian Williams, encourages viewers who don’t have time to watch the news when it airs live (6:30 p.m.) to record it and watch it later instead (a phenomenon known as “time shifting”).


San Francisco Makes Kids Frown: Bans Toy Giveaways in Meals

Posted: Nov 3, 2010 12:00am ET BY Cara Brooke Schultz

San Francisco lawmakers approved legislation on Tuesday, November 2 that would limit toy giveaways in children’s meals specifically those with high calorie intake.