Marketing Maestros Archive

April 2010


Procure This!

Posted: Apr 23, 2010 12:00am ET BY Bill Duggan

ANA’s Advertising Financial Management runs Sunday to Wednesday in Florida. For the first time ever, this annual event is sold out. 400+ people will be in attendance and many of these attendees will be client procurement/sourcing people.

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Your Tweets Have a New Home...Welcome to The Library of Congress

Posted: Apr 16, 2010 12:00am ET BY Cara Brooke Schultz

Did you think the tweet you wrote publicly pronouncing your love for a new product would stay in “twitterspace” forever? The idea that tweets would slowly dissolve into internet space is no longer!

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From Thanksgiving Turkey to Springtime Favorite

Posted: Apr 14, 2010 12:00am ET BY Duke Fanelli, CMO at the ANA

I maybe a bit late to the party, but I was thinking about Tiger Woods and the hype surrounding his decision to play at the Masters Tournament. I have to admit, for all intents and purpose he played masterly…yeah some bad shots and he was highly critical of his own play, but he finished Sunday tied for fourth (-11 under par).

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Excuse Me Ma’am, It’s $65 Extra For Oxygen….

Posted: Apr 8, 2010 12:00am ET BY Cara Brooke Schultz

Recently two airlines have been in the hot seat with passengers — Spirit Airlines and Ryanair — for charging what most people deem ridiculous extra fees. Spirit Airlines announced on Tuesday that it will now be charging customers for carry-on baggage.

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