Marketing Maestros Archive

August 2010

Does Your Company Use Twitter for Customer Service?

Posted: Aug 18, 2010 12:00am ET BY Cara Brooke Schultz

At a recent conference, I was busy writing my “elite tweets” aka valuable snippets of information from the top marketing gurus in the industry, as I noticed one of our conference attendees reaching out to the ANA corporate twitter account.


NYC Subways Will Now Travel on the Rail Wirelessly

Posted: Aug 4, 2010 12:00am ET BY Cara Brooke Schultz

Do you look forward to your commute to the office solely because you can read a book and not be answering your boss’s inquiries via email? Soon that is all going to change — a $200 million project is underway to bring mobile phone and Wi-Fi service to NYC’s subway stations.


When Does Out-of-Home Advertising Work?

Posted: Aug 2, 2010 12:00am ET BY Susan Burke

Out-of-home (OOH) advertising is all about relevancy — catching the right consumer at the right moment — and is growing rapidly. According to the Outdoor Advertising Association of America, advertisers spent $5.9 billion on OOH advertising in 2009.