Marketing Maestros Archive

September 2010

Be Authentic in the Social Space

Posted: Sep 30, 2010 12:00am ET BY Cara Brooke Schultz

I sat in on the Social Media for Adults seminar during Advertising Week and listened to the COO of Facebook talk about how social marketing isn’t like any other marketing before — it’s living. What does that mean exactly?


Text Messages – Do They Have a Place in the Marketing Horizon?

Posted: Sep 21, 2010 12:00am ET BY Cara Brooke Schultz

Recently, I’ve received a few text messages for offers from various companies. Although the text messages were unsolicited, it got the wheels in my brain turning. How big a role will text messaging play in the marketing/advertising industry in the next 1 to 2 years?


How Marketers Can Use Influence to Gain Respect

Posted: Sep 14, 2010 12:00am ET BY Michael Palmer

Influence is one of a marketer’s best tools. In today’s environment marketers no longer slog along by themselves, they have to reach out to others, bring them into the fold. Respect for marketing grows dramatically when we help sales do their job better, faster, more profitably.


The 3D Invasion

Posted: Sep 13, 2010 12:00am ET BY Susan Burke

Once thought of as a laughable craze of the past, 3D technology (which first became prominent in the 1950s) is re-entering our cultural consciousness with a vengeance. Hit movies such as Monsters vs. Aliens, Alice in Wonderland, and The Clash of the Titans are utilizing it, as well as advertisers such as Gillette and Pepsi (in partnership with Dreamworks and Intel).


Where to Start When Crafting Your Resume

Posted: Sep 9, 2010 12:00am ET BY Michael Palmer

A job search is much like building a marketing campaign; you need to decide what you are going to say and to whom. Segmentation is critical; no matter how good you are — you and your qualifications are not right for every employer.


www. Where Did the Website Go!?

Posted: Sep 8, 2010 12:00am ET BY Cara Brooke Schultz

Yesterday I was on a particular website looking at flights. In an attempt to be a savvy consumer I decided to check a competitor’s website for pricing information. To my dismay, the website wasn’t working. I checked the url, thinking perhaps I had typed it wrong.


Take Control of Your Professional Future

Posted: Sep 7, 2010 12:00am ET BY Michael Palmer

Many organizations today say that one of their core values is their commitment to the pursuit of lifelong learning and personal development. To that end, these companies say that they emphasize helping individual growth to reach full potential.