Marketing Maestros Archive

December 2011

The Integrated Marketing Czar

Posted: Dec 16, 2011 12:00am ET BY Bill Duggan

An interesting finding from ANA’s latest survey is that almost 30% of respondents report their companies have job titles specific to integrated marketing.



Posted: Dec 12, 2011 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

When I told my friend about a school district in Colorado that sold ad space on its students’ report cards she exclaimed, “That’s OOC!”


Integrated Marketing Quality Improving!

Posted: Dec 12, 2011 12:00am ET BY Bill Duggan

For the fourth time in the past eight years ANA has surveyed our members on their integrated marketing practices and challenges. One big headline of that research – marketers rate the quality of their integrated marketing efforts higher now than in any of the prior surveys. 42% rate their integrated marketing efforts as excellent or very good (versus 25% in 2008; 33% in 2006; and 21% in 2003). ...


Smooth Asset Workflows, Bigfoot, and UFOs

Posted: Dec 1, 2011 12:00am ET BY Harold S. Geller

Today, about 70 to 85 percent of cable network commercials are digitally delivered. Most of the internal workflows are only partially automated, and therefore are subject to human error. Most still require conversion and significant amounts of human intervention.