Marketing Maestros Archive

December 2012

Rebates Have Become the Single Biggest Issue in Today’s Media Industry

Posted: Dec 21, 2012 12:00am ET BY Bill Duggan

ANA has drawn a lot of attention to the issue of media rebates and incentives, begun with the release of our white paper “Media Rebates/Incentives Require Full Transparency.” Articles in the trade press followed, including the front cover of Advertising Age on September 19.


CALM Act Now in Effect for Commercials

Posted: Dec 17, 2012 12:00am ET BY Bill Duggan

Recently, the Federal Communications Commission adopted rules implementing the Commercial Advertisement Loudness Mitigation Act (CALM Act). The act responds to years of consumer complaints that the volume on some commercial advertising was much louder than that of programming and requires broadcasters to ensure that the sound level of commercials is the same as programming.


Top 10 Marketing Takeaways from 2012

Posted: Dec 13, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

The ANA’s Marketing Knowledge Center added over 1,200 pieces of content to its library this year! Five hundred of those insights are Snapshots, which are executive summaries of presentations given at ANA events. If you didn’t have time to read all 500, here are my top ten favorite marketing takeaways from 2012


Creativity at B-School

Posted: Dec 10, 2012 12:00am ET BY Bill Duggan

It’s inspiring to hear that the M.B.A. students at New York University now have an elective available on creativity. The class, simply titled, “Creativity” is taught by Professor Kim Corfman.


Creativity is King

Posted: Dec 6, 2012 12:00am ET BY Bill Duggan

Insights and highlights from the ANA Creativity Conference on December 5 in New York City.


Masterful Takeaways

Posted: Dec 4, 2012 12:00am ET BY Bob Liodice, CEO, ANA

This year’s Masters of Marketing Conference in Orlando, Fla., attracted nearly 2,000 attendees — a record gathering for the ANA’s signature annual event. Over the course of three days, we heard how the true giants of our industry are growing their brands and driving results.


The Voting Booth for Multicultural Consumers is at the Checkout Counter

Posted: Dec 4, 2012 12:00am ET BY Bill Duggan