Marketing Maestros Archive

May 2012

Marketing to Asian Americans and Insights from the 3AF Conference

Posted: May 21, 2012 12:00am ET BY Bill Duggan

Insights from the 3AF (Asian American Advertising Federation) Asian Marketing Summit in Las Vegas.


C7? How about Brand-Specific Commercial Ratings?

Posted: May 18, 2012 12:00am ET BY Bill Duggan

The network upfronts were this past week. Leadership of at least two major networks used that opportunity to advocate for a shift of currency from C3 to C7 ratings – meaning ratings based on the average commercial minutes in a program with three (or seven) days of commercial viewing in DVR playback.


Insights and Highlights from the ANA Advertising Financial Management Conference

Posted: May 10, 2012 12:00am ET BY Bill Duggan

Insights and highlights from the presentations of top marketers at the 2012 ANA Advertising Financial Management Conference.


Industry Debate on State Commercial Production Incentives

Posted: May 3, 2012 12:00am ET BY Bill Duggan

The ANA last week issued the white paper “The Found Money of State Commercial Production Incentives.” Many states now offer production incentives for advertisers willing to shoot their commercials in their state.