Marketing Maestros Archive

October 2013

Halloween Scare for the Marketing Industry: Measurement

Posted: Oct 31, 2013 10:22am ET BY Bill Duggan

ANA's Bill Duggan shares insights from the "Optimizing Integrated Multi-Screen Campaigns" Report


No Irish Need Apply

Posted: Oct 28, 2013 10:30am ET BY Bill Duggan

ANA's Bill Duggan gives a brief history of multiculturalism in America in advance of the ANA Multicultural Marketing & Diversity Conference


Highlights from ANA Content Marketing Members Only Conference

Posted: Oct 24, 2013 9:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

In this blog, Marni Gordon, vice president at ANA, provides highlights from the ANA Content Marketing 1-Day Conference.


Insights from Procurement Day

Posted: Oct 23, 2013 10:22am ET BY Bill Duggan

ANA Procurement Day was hosted by BP in Chicago on October 23. The key takeaways included identifying the role of procurement, emerging procurement practices, and tips for getting started in marketing procurement.


For Experiential Marketers Facilitating Fan Interaction Post-event Is Just as Important as the Event

Posted: Oct 10, 2013 12:20pm ET BY Yasmin Melendez, director of committees and conferences, ANA

Grand Central Station is a hub of constant activity and experiential marketers flock to it to give away free samples and raise brand awareness with New Yorkers and tourists.


Congrats to those Companies who Embrace LGBT Consumers & Employees

Posted: Oct 10, 2013 9:37am ET BY Bill Duggan

ANA’s Multicultural Excellence Awards once again has a LGBT category and, this year, that category received more entries than ever before.


What I Learned at The ANA Masters of Marketing Conference

Posted: Oct 8, 2013 10:37am ET BY Bill Duggan

I am just back from the ANA Masters of Marketing Conference, where I learned so much, including: