Marketing Maestros Archive
October 2014
Starwood Sets the Bar High for Mobile-first Hospitality
Posted: Oct 31, 2014 3:00pm ET BY Meghan MedlockThe ANA’s Meghan Medlock shares Starwood Hotels & Resorts approach to a mobile-first hotel experience.
READ MOREReaching the LGBT Consumer
Posted: Oct 30, 2014 10:00am ET BY Janine Martella, director of committees and conferences at ANAANA's Janine Martella shares observations on the LGBT entries to the 2014 Multicultural Excellence Awards.
READ MOREThe Right of Publicity: A Strange (But Important) Law to Understand
Posted: Oct 29, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge centerANA's Michael Berberich sheds light on the Right of Publicity law to demonstrate the importance of working within legal limits in marketing.
READ MOREMisuse of Emergency Alert System in Advertising
Posted: Oct 24, 2014 10:00am ET BY Bill DugganANA's Bill Duggan shares the message of a recent letter from the Federal Communication Commission to advertising industry trade associations on the misuse of the emergency alert system.
READ MORESpotlight on Timex: ANA Mobile First, Mobile Everywhere Conference Speaker
Posted: Oct 21, 2014 12:30pm ET BY Shannon Scanlin, manager, committees, ANAANA’s Shannon Scanlin highlights Timex’s approach to wearable technology innovation.
READ MOREA Matter of Trust
Posted: Oct 20, 2014 12:30pm ET BY Andrew EitelbachCreating authentic experiences that leave lasting impressions can turn a happy customer into a vocal brand advocate. This issue looks at the potential of one-to-one marketing and the power of creating personal brand experiences.
READ MOREInsights from the Masters
Posted: Oct 20, 2014 11:00am ET BY Bill DugganIn this blog, ANA's Bill Duggan shares some insights from top marketers at the 2014 ANA Masters of Marketing Conference.
READ MORETransparency Issues in Post Production
Posted: Oct 14, 2014 10:00am ET BY Bill DugganANA's Bill Duggan shares details from the AICE's recently released in-house post production policy statement.
READ MOREANA will present “Digital Disruption” at CES 2015!
Posted: Oct 13, 2014 10:00am ET BY Bill DugganANA's Bill Duggan shares details of the ANA Digital Disruption presentation at CES 2015.
READ MOREBest Mobile Marketing of 2014
Posted: Oct 10, 2014 1:00pm ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman shares three of her favorite winning campaigns from the 2014 Smarties Awards.
READ MORECreative is Alive and Well in Multicultural Advertising
Posted: Oct 3, 2014 4:00pm ET BY Mala White, senior manager of committees and conferencesANA's Mala White shares some insights into the judging process of the 2014 Multicultural Excellence Awards and shares the finalists in her favorite category.
READ MOREOctober is National Disability Employment Awareness Month
Posted: Oct 3, 2014 11:00am ET BY Bill DugganANA's Bill Duggan shares ads from the finalists in the People with Disabilities category of the 2014 Multicultural Excellence Awards
READ MORE