Marketing Maestros Archive
November 2014
Challenges from a Multicultural Marketing Leader
Posted: Nov 24, 2014 11:00am ET BY Bill DugganANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.
READ MOREOlder Millennials Aren’t “All-In” On Personalized Marketing: A Completely Subjective First-Person Account.
Posted: Nov 24, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge centerANA's Michael Berberich uses a personal experience to explain why it's important for brands to know who they are targeting.
READ MORENew Content: Intro to Neuromarketing
Posted: Nov 20, 2014 10:00am ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman shares insights from the Intro to Neuromarketing Insight Brief.
READ MOREThe Promise of Addressable TV
Posted: Nov 15, 2014 12:30pm ET BY Andrew EitelbachReaching the right audience based on household and not just region or show demographics is the promise of addressable TV. This issue looks at the emerging practice, as well as the science behind effectively advertising in a fragmented marketplace.
READ MOREMashable, Pitbull, and a Walmart in Alaska
Posted: Nov 13, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge centerANA's Michael Berberich explains Velocity, the system used by Mashable that predicts the next viral URL.
READ MORE2014 Effie Winners: Nimble, Focused, Unafraid
Posted: Nov 11, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge centerA review of the winners of the 2014 Effie awards found that leading marketers are bucking conventions in terms of channels used, audiences targeted, and willingness to take risks.
READ MOREThe Rise of Instagram – New ANA Survey Research
Posted: Nov 5, 2014 10:00am ET BY Bill DugganANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.
READ MORESnapchat: Not What You Think It Is
Posted: Nov 3, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge centerANA's Michael Berberich shows how Snapchat is a useful marketing tool, using some 2014 Smarties Award winners as case studies.
READ MOREHow Social Are You? -- New ANA Benchmark on Social Media Usage
Posted: Nov 3, 2014 10:30am ET BY Bill DugganANA's Bill Duggan shares some findings from the new ANA white paper, "How Social are You?"
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