Marketing Maestros Archive
November 2014
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Challenges from a Multicultural Marketing Leader
Posted: Nov 24, 2014 11:00am ET BY Bill DugganANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.
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Older Millennials Aren’t “All-In” On Personalized Marketing: A Completely Subjective First-Person Account.
Posted: Nov 24, 2014 10:00am ET BY Michael BerberichANA's Michael Berberich uses a personal experience to explain why it's important for brands to know who they are targeting.
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New Content: Intro to Neuromarketing
Posted: Nov 20, 2014 10:00am ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman shares insights from the Intro to Neuromarketing Insight Brief.
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Mashable, Pitbull, and a Walmart in Alaska
Posted: Nov 13, 2014 10:00am ET BY Michael BerberichANA's Michael Berberich explains Velocity, the system used by Mashable that predicts the next viral URL.
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2014 Effie Winners: Nimble, Focused, Unafraid
Posted: Nov 11, 2014 10:00am ET BY Michael BerberichA review of the winners of the 2014 Effie awards found that leading marketers are bucking conventions in terms of channels used, audiences targeted, and willingness to take risks.
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The Rise of Instagram – New ANA Survey Research
Posted: Nov 5, 2014 10:00am ET BY Bill DugganANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.
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Snapchat: Not What You Think It Is
Posted: Nov 3, 2014 1:00pm ET BY Michael BerberichANA's Michael Berberich shows how Snapchat is a useful marketing tool, using some 2014 Smarties Award winners as case studies.
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How Social Are You? -- New ANA Benchmark on Social Media Usage
Posted: Nov 3, 2014 10:30am ET BY Bill DugganANA's Bill Duggan shares some findings from the new ANA white paper, "How Social are You?"
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