Marketing Maestros Archive

November 2014

  • Challenges from a Multicultural Marketing Leader

    Posted: Nov 24, 2014 11:00am ET BY Bill Duggan

    ANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.

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  • Older Millennials Aren’t “All-In” On Personalized Marketing: A Completely Subjective First-Person Account.

    Posted: Nov 24, 2014 10:00am ET BY Michael Berberich

    ANA's Michael Berberich uses a personal experience to explain why it's important for brands to know who they are targeting.

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  • New Content: Intro to Neuromarketing

    Posted: Nov 20, 2014 10:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

    ANA's Jesse Feldman shares insights from the Intro to Neuromarketing Insight Brief.

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  • Mashable, Pitbull, and a Walmart in Alaska

    Posted: Nov 13, 2014 10:00am ET BY Michael Berberich

    ANA's Michael Berberich explains Velocity, the system used by Mashable that predicts the next viral URL.

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  • 2014 Effie Winners: Nimble, Focused, Unafraid

    Posted: Nov 11, 2014 10:00am ET BY Michael Berberich

    A review of the winners of the 2014 Effie awards found that leading marketers are bucking conventions in terms of channels used, audiences targeted, and willingness to take risks.

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  • The Rise of Instagram – New ANA Survey Research

    Posted: Nov 5, 2014 10:00am ET BY Bill Duggan

    ANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.

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  • Snapchat: Not What You Think It Is

    Posted: Nov 3, 2014 1:00pm ET BY Michael Berberich

    ANA's Michael Berberich shows how Snapchat is a useful marketing tool, using some 2014 Smarties Award winners as case studies.

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  • How Social Are You? -- New ANA Benchmark on Social Media Usage

    Posted: Nov 3, 2014 10:30am ET BY Bill Duggan

    ANA's Bill Duggan shares some findings from the new ANA white paper, "How Social are You?"

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