Marketing Maestros Archive
December 2014
Transparency Issues Ring Out 2014 … And Ring In 2015
Posted: Dec 29, 2014 1:00pm ET BY Bill DugganANA's Bill Duggan shares some insights on transparency.
READ MORESee you at CES!
Posted: Dec 19, 2014 10:00am ET BY Bill DugganThe ANA will be presenting Digital Disruption at 2015 CES.
READ MOREBeware Sourced Traffic – per ANA/White Ops Bot Fraud Study
Posted: Dec 16, 2014 10:00am ET BY Bill DugganANA's Bill Duggan shares findings from a recent ANA/White Ops study on fraud in digital advertising.
READ MOREThe December Issue of Spotlight Is Here
Posted: Dec 12, 2014 12:30pm ET BY Andrew EitelbachAs the year comes to a close, so does the run of ANA Magazine Spotlight, or at least in its current form. But the publication is going out on a high note, with a look at the quest for cross-platform measurement standards and how we’re defining viewable impressions. Brought to you by our partner Scripps Networks Interactive, this month’s issue also takes a close look at how to effectively reach ...
READ MOREHighlights from the Reinvention of Marketing Book Launch
Posted: Dec 12, 2014 12:30pm ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman shares details from the release party of "The Reinvention of Marketing" by The Internationalist's Deborah Malone.
READ MOREFraud in Digital Advertising – ANA/White Ops Report Released!
Posted: Dec 9, 2014 12:03am ET BY Bill DugganANA's Bill Duggan shares insights from a recently released ANA/White Ops study on bot fraud.
READ MOREAbout Those Social Followings You Paid to Build Up…
Posted: Dec 5, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge centerANA's Michael Berberich shares insights on content marketing for brands.
READ MOREProgrammatic: ANA 2014 Marketing Word of the Year
Posted: Dec 5, 2014 11:00am ET BY Bill DugganANA members identified programmatic as the 2014 marketing word of the year. 349 members voted between November 24 and December 2.
READ MOREPatent Troll Liability in Client/ Agency Contracts
Posted: Dec 1, 2014 11:00am ET BY Bill DugganANA's Bill Duggan shares insights from a recently-released ANA white paper on Patent Trolls.
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