Marketing Maestros Archive
February 2014
Have You Tweeted Any Brands Today?
Posted: Feb 25, 2014 3:30pm ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA’s Jesse Feldman discusses the importance of having an active social media presence drawing on presentations from past ANA Members-Only conferences.
READ MOREBranding Insights from College Road Trips
Posted: Feb 24, 2014 10:00am ET BY Bill DugganAhead of the 2014 ANA Brand Masters Conference, ANA's Bill Duggan shares branding insights from his recent college road trips, giving examples of colleges that are setting themselves apart in ways that are also applicable to brands.
READ MOREAdvertising’s Transparency Crisis
Posted: Feb 21, 2014 10:00am ET BY Bill DugganANA's Bill Duggan weighs in on the industry's transparency crisis, outlining the scale of the problem, contributing factors, and the ultimate fallout that could occur among marketers, their agencies, and the media.
READ MOREFor Commercial Ratings – Specific is Better than Average
Posted: Feb 13, 2014 10:30am ET BY Bill DugganANA's Bill Duggan compares the individual Super Bowl ad ratings of Kantar Media and Rentrak to show the value of brand-specific commercial ratings.
READ MORETechnologies from CES to Improve TV Audience Measurement
Posted: Feb 5, 2014 11:00am ET BY Bill DugganANA's Bill Duggan reiterates some of the technology on display and CES 2014 and encourages TV audience measurement companies to figure out ways to use these technologies to improve TV audience measurement.
READ MOREANA Connection at Super Bowl Gospel Celebration
Posted: Feb 3, 2014 12:00pm ET BY Bill DugganANA's Bill Duggan recaps the Super Bowl Gospel Celebration held in NYC Jan. 31.
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