Marketing Maestros Archive

May 2014


The Case For Media Procurement

Posted: May 20, 2014 11:00am ET BY Bill Duggan

In this blog, ANA's Bill Duggan emphasizes the need for procurement professionals to focus on media and makes a case for media procurement.

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Metrics & Procurement

Posted: May 7, 2014 3:00pm ET BY Bill Duggan

ANA's Bill Duggan shares more key findings from the recently released white paper "Optimizing the Procurement & Marketing Relationship."

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Is On-the-Job Training Enough?

Posted: May 7, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

The ANA and EffectiveBrands are in the process of releasing results from the Marketing2020 survey. ANA's Jesse Feldman shares how to get access to these insights.

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Insights from Day 2 of AFM

Posted: May 6, 2014 1:30pm ET BY Constantine von Hoffman

Constantine Von Hoffman, editor of ANA Magazine, shares insights from Rishad Tobaccowala, chair of DigitasLBI and Razorfish and speaker at the 2014 Advertising Financial Management Conference.

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AFM Conference Off to a Great Start

Posted: May 5, 2014 2:00pm ET BY Constantine von Hoffman

Constantine Von Hoffman, editor of ANA Magazine, recaps the first session of the ANA's Advertising Financial Management Conference.

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Improved Relationships between Marketing and Procurement

Posted: May 5, 2014 11:00am ET BY Bill Duggan

According to a new ANA survey, the relationship between marketing and procurement professionals has improved substantially. ANA's Bill Duggan shares why.

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