Marketing Maestros Archive
August 2014
Hispanic Agencies Leading Total Market Work
Posted: Aug 29, 2014 11:00am ET BY Bill DugganANA's Bill Duggan looks at the role Hispanic agencies, and the Association of Hispanic Advertising Agencies in particular, in understanding Total Market.
READ MOREIce Bucket Challenge – Insights for Marketers
Posted: Aug 25, 2014 11:30am ET BY Bill DugganANA's Bill Duggan shares lessons marketers can learn from the success of the #IceBucketChallenge campaign to raise awareness for ALS.
READ MORERecap: Integrated Marketing Members-Only Conference
Posted: Aug 21, 2014 1:00pm ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman provides a recap of the ANA's latest Integrated Marketing Members-Only Conference, held at the Heinz Field in Pittsburgh.
READ MOREProgrammatic Media Buying, Lifting the Veil
Posted: Aug 14, 2014 11:00am ET BY Andrew EitelbachProgrammatic Media Buying is still not well understood by marketers. The latest issue of ANA Magazine Spotlight aims to shine a light on the subject and clear up some of the confusion.
READ MOREMulticultural Marketing Is More Important than Ever
Posted: Aug 6, 2014 11:00am ET BY Andrew EitelbachA new training seminar form the ANA School of Marketing that focuses on how to effectively reach multicultural audiences.
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