Marketing Maestros Archive

August 2014

Hispanic Agencies Leading Total Market Work

Posted: Aug 29, 2014 11:00am ET BY Bill Duggan

ANA's Bill Duggan looks at the role Hispanic agencies, and the Association of Hispanic Advertising Agencies in particular, in understanding Total Market.


Ice Bucket Challenge – Insights for Marketers

Posted: Aug 25, 2014 11:30am ET BY Bill Duggan

ANA's Bill Duggan shares lessons marketers can learn from the success of the #IceBucketChallenge campaign to raise awareness for ALS.


Recap: Integrated Marketing Members-Only Conference

Posted: Aug 21, 2014 1:00pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman provides a recap of the ANA's latest Integrated Marketing Members-Only Conference, held at the Heinz Field in Pittsburgh.


Programmatic Media Buying, Lifting the Veil

Posted: Aug 14, 2014 11:00am ET BY Andrew Eitelbach

Programmatic Media Buying is still not well understood by marketers. The latest issue of ANA Magazine Spotlight aims to shine a light on the subject and clear up some of the confusion.


Multicultural Marketing Is More Important than Ever

Posted: Aug 6, 2014 11:00am ET BY Andrew Eitelbach

A new training seminar form the ANA School of Marketing that focuses on how to effectively reach multicultural audiences.