Marketing Maestros Archive

October 2015

  • The Five Biggest Trends on the State of Ad Agencies Now from the Digiday Agency Summit

    Posted: Oct 30, 2015 10:00am ET BY Bill Duggan

    ANA's Bill Duggan highlights the five biggest trends on the state of ad agencies, as presented at the 2015 Digiday Agency Summit.

    READ MORE
  • “Road to the ANA Multicultural Marketing and Diversity Conference…” with Gilbert Davila

    Posted: Oct 29, 2015 10:30am ET BY Gilbert Dávila, chair of ANA Multicultural Marketing and Diversity Committee

    Gilbert Davila, co-host of the 2015 ANA Multicultural Marketing and Diversity Conference, talks to Allstate's Georgina Flores about multicultural marketing.

    READ MORE
  • Infographic: 2015 ANA Digital & Social Media Conference East

    Posted: Oct 22, 2015 4:30am ET BY Andrew Eitelbach

    Testimonials from our West Coast conference in July prove how valuable a conference this is. Don't miss the 2015 ANA Digital & Social Media Conference East, this December in Amelia Island, Fla. A must-attend event for marketers.

    READ MORE
  • Marketing in a Multicultural America

    Posted: Oct 20, 2015 3:00pm ET BY Lizette Williams, multicultural marketing leader, North America, Kimberly-Clark Corp.

    Kimberly-Clark's Lizette Williams reflects on multicultural marketing in America.

    READ MORE
  • ANA Selects K2 Intelligence and Ebiquity/FirmDecisions to Lead Media Transparency Fact Finding

    Posted: Oct 20, 2015 9:00am ET BY Bill Duggan

    The ANA has selected two firms to lead discovery and fact-finding efforts into media transparency issues.

    READ MORE
  • ANA Website Gets a Fresh Look

    Posted: Oct 20, 2015 12:00am ET BY Duke Fanelli, CMO at the ANA

    Welcome to the new redesigned and fully responsive ANA Website. The goal of the new site is to provide you with a better user experience - so please take a look around and let us know what you think!

    READ MORE
  • Insights from the Masters of Marketing

    Posted: Oct 19, 2015 10:00am ET BY Bill Duggan

    ANA's Bill Duggan shares some insights from the 2015 Masters of Marketing Conference.

    READ MORE
  • People with Disabilities — The World’s Largest Emerging Market

    Posted: Oct 14, 2015 2:00pm ET BY Mark Steele, eSSENTIAL Accessibility

    Mark Steele from eSSENTIAL Accessibility shares some insights on the world's largest emerging market.

    READ MORE
  • Playing with Heart

    Posted: Oct 13, 2015 2:05pm ET BY Andrew Eitelbach

    Gerald E. Johnson II is a humble guy. That became obvious in our back and forth emails as we set up his interview for this month’s cover story in ANA magazine. What’s equally apparent is how much of a force Johnson is as well. From clever and aggressive shopper marketing strategies in his time at Unilever and Nabisco, to his charitable work outside the job, to his current role at the American ...

    READ MORE
  • How to be a High-Performing Analytics Company

    Posted: Oct 12, 2015 3:00pm ET BY Ken Beaulieu

    ANA's Ken Beaulieu talks to Simon James, instructor of Creating Competitive Advantage Through Data Analytics, an upcoming ANA digital innovation lab.

    READ MORE
  • National Hispanic Heritage Month

    Posted: Oct 9, 2015 11:00am ET BY Bill Duggan

    In the midst of National Hispanic Heritage Month, ANA's Bill Duggan looks at the finalists in the Hispanic Category of the 2015 ANA Multicultural Excellence Awards.

    READ MORE
  • 2015 ANA Multicultural Excellence Awards Wrap-Up

    Posted: Oct 8, 2015 2:00pm ET BY Mala White, senior manager of committees and conferences

    ANA's Mala White looks back at the process of judging the 2015 ANA Multicultural Excellence Awards.

    READ MORE
  • My Disability is One Part of Who I Am

    Posted: Oct 1, 2015 3:00pm ET BY Bill Duggan

    In honor of National Disability Employment Awareness Month, ANA's Bill Duggan looks at the finalists in the People with Disabilities category of the 2015 ANA Multicultural Excellence Awards.

    READ MORE