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Marketing Maestros Archive

November 2015

  • Co-Chairs Announced for ANA Advertising Financial Management Conference

    Posted: Nov 30, 2015 1:00pm ET BY Bill Duggan

    The co-chairs of the 2016 ANA Advertising Financial Management Conference have been announced.

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  • The Industry Weighs in on Third-Party Measurement for Viewability of Digital Advertising

    Posted: Nov 30, 2015 10:30am ET BY Bill Duggan

    ANA's Bill Duggan shares insights from an ANA white paper on viewability measurement.

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  • The Critical Need for Accredited Third-Party Measurement for Viewability of Digital Advertising

    Posted: Nov 24, 2015 10:00am ET BY Bill Duggan

    ANA's Bill Duggan shares key findings from a new ANA member survey on viewability measurement.

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  • Why Marketing Leaders Must Think Differently

    Posted: Nov 18, 2015 3:00pm ET BY Ken Beaulieu

    Jerry Wind, Ph.D., founding director of the Wharton Future of Advertising Program, discusses the importance of transforming traditional ways of thinking in marketing.

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  • Eliminating Marketing Procurement: An Industry Trend?

    Posted: Nov 18, 2015 1:00pm ET BY Bill Duggan

    ANA's Bill Duggan shares thoughts from the ANA procurement and financial management community on eliminating marketing procurement.

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  • The Road to Reinvention

    Posted: Nov 13, 2015 11:00am ET BY Urey Onuoha

    A look at what's in the fall issue of B2B Marketer.

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  • Doing More with Less

    Posted: Nov 12, 2015 12:05pm ET BY Andrew Eitelbach

    November's issue of ANA Magazine offers nine tips for brands working on small budgets; the comeback of large scale, hand-painted mural ads; an infographic on emojis; Bud Light’s new smart fridge; uncrashable toy cars from Mercedes-Benz that illustrate a point; the likelihood that a CMO will recommend their agency of record (it’s not great); and more.

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  • “Road to the ANA Multicultural Marketing and Diversity Conference…” with Janine Martella

    Posted: Nov 5, 2015 2:30pm ET BY Janine Martella, director of committees and conferences at ANA

    ANA's Janine Martella talks to Marriott international's Apoorva Gandhi about multicultural marketing and the upcoming 2015 ANA Multicultural Marketing & Diversity Conference.

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  • “Road to the ANA Multicultural Marketing & Diversity Conference” … with Bill Duggan

    Posted: Nov 4, 2015 3:00pm ET BY Bill Duggan

    ANA's Bill Duggan chats with Christine Paige of Kaiser Permanente about the 2015 ANA Multicultural Marketing & Diversity Conference.

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  • Media Rebates: In Search of the Facts

    Posted: Nov 2, 2015 1:00pm ET BY Bob Liodice, CEO, ANA

    Bob Liodice, president and CEO of the ANA, responds to comments in an Ad Age article on the need for greater transparency.

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  • “Road to the ANA Multicultural Marketing and Diversity Conference…” with Janine Martella

    Posted: Nov 2, 2015 11:00am ET BY Janine Martella, director of committees and conferences at ANA

    ANA's Janine Martella talks to Laston Charriez of Western Union, a featured speaker at the 2015 ANA Multicultural Marketing & Diversity Conference.

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