Marketing Maestros Archive
November 2015
Co-Chairs Announced for ANA Advertising Financial Management Conference
Posted: Nov 30, 2015 1:00pm ET BY Bill DugganThe co-chairs of the 2016 ANA Advertising Financial Management Conference have been announced.
READ MOREThe Industry Weighs in on Third-Party Measurement for Viewability of Digital Advertising
Posted: Nov 30, 2015 10:30am ET BY Bill DugganANA's Bill Duggan shares insights from an ANA white paper on viewability measurement.
READ MOREThe Critical Need for Accredited Third-Party Measurement for Viewability of Digital Advertising
Posted: Nov 24, 2015 10:00am ET BY Bill DugganANA's Bill Duggan shares key findings from a new ANA member survey on viewability measurement.
READ MOREWhy Marketing Leaders Must Think Differently
Posted: Nov 18, 2015 3:00pm ET BY Ken BeaulieuJerry Wind, Ph.D., founding director of the Wharton Future of Advertising Program, discusses the importance of transforming traditional ways of thinking in marketing.
READ MOREEliminating Marketing Procurement: An Industry Trend?
Posted: Nov 18, 2015 1:00pm ET BY Bill DugganANA's Bill Duggan shares thoughts from the ANA procurement and financial management community on eliminating marketing procurement.
READ MOREThe Road to Reinvention
Posted: Nov 13, 2015 11:00am ET BY Urey OnuohaA look at what's in the fall issue of B2B Marketer.
READ MOREDoing More with Less
Posted: Nov 12, 2015 12:05pm ET BY Andrew EitelbachNovember's issue of ANA Magazine offers nine tips for brands working on small budgets; the comeback of large scale, hand-painted mural ads; an infographic on emojis; Bud Light’s new smart fridge; uncrashable toy cars from Mercedes-Benz that illustrate a point; the likelihood that a CMO will recommend their agency of record (it’s not great); and more.
READ MORE“Road to the ANA Multicultural Marketing and Diversity Conference…” with Janine Martella
Posted: Nov 5, 2015 2:30pm ET BY Janine Martella, director of committees and conferences at ANAANA's Janine Martella talks to Marriott international's Apoorva Gandhi about multicultural marketing and the upcoming 2015 ANA Multicultural Marketing & Diversity Conference.
READ MORE“Road to the ANA Multicultural Marketing & Diversity Conference” … with Bill Duggan
Posted: Nov 4, 2015 3:00pm ET BY Bill DugganANA's Bill Duggan chats with Christine Paige of Kaiser Permanente about the 2015 ANA Multicultural Marketing & Diversity Conference.
READ MOREMedia Rebates: In Search of the Facts
Posted: Nov 2, 2015 1:00pm ET BY Bob Liodice, CEO, ANABob Liodice, president and CEO of the ANA, responds to comments in an Ad Age article on the need for greater transparency.
READ MORE“Road to the ANA Multicultural Marketing and Diversity Conference…” with Janine Martella
Posted: Nov 2, 2015 11:00am ET BY Janine Martella, director of committees and conferences at ANAANA's Janine Martella talks to Laston Charriez of Western Union, a featured speaker at the 2015 ANA Multicultural Marketing & Diversity Conference.
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