Marketing Maestros Archive

December 2015

• 2015 ANA Marketing Word of the Year: Content Marketing

  Posted: Dec 23, 2015 2:00pm ET BY Bill Duggan

  Bill Duggan sheds some light on the 2015 ANA Marketing Word of the Year.

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• Looking Ahead

  Posted: Dec 22, 2015 4:00pm ET BY Urey Onuoha

  Insights into where Gen Z, Virtual and Augmented Reality, and Wearables are headed in the coming years.

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• For Innovation, Think Startups

  Posted: Dec 21, 2015 11:00am ET BY Bill Duggan

  Ahead of the ANA presentation at CES 2016, Bill Duggan shares insights on startups and innovation.

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• How to Not Freak Out

  Posted: Dec 17, 2015 12:05pm ET BY Andrew Eitelbach

  December's issue of ANA Magazine offers five ways to deal with stress and be more productive, MasterCard's new payment initiative, in-game advertising, how to build a weather-based marketing strategy, and more.

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• BMA Advisory Board Chair on the Value of Membership

  Posted: Dec 7, 2015 11:30am ET BY Ken Beaulieu

  Howard Sherman, chair of the BMA Board of Advisors, shares his thoughts on the value of BMA membership.

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