Marketing Maestros Archive

April 2015

  • It’s the brief, stupid!

    Posted: Apr 30, 2015 2:00pm ET BY Bill Duggan

    Clients and agencies disagree on the clarity of assignment briefs, according to a new ANA survey.

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  • Praise for Pringles

    Posted: Apr 24, 2015 11:30am ET BY Jesse Feldman, senior manager of content strategy and partnerships

    ANA's Jesse Feldman shares her favorite winning campaigns from the 2015 REGGIE Awards.

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  • Imaginary Deadlines, or the Danger of a Nice, Round Number

    Posted: Apr 23, 2015 1:30pm ET BY Michael Berberich

    Don't let imaginary deadlines interfere with the real-world needs of your brand.

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  • Enhancing Client/Agency Relationships – New ANA Research!

    Posted: Apr 23, 2015 10:00am ET BY Bill Duggan

    Findings from a Q1 2015 ANA survey and resulting white paper "Enhancing Client/Agency Relationships"

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  • Native needs a better yardstick

    Posted: Apr 16, 2015 12:30pm ET BY Bill Duggan

    ANA's Bill Duggan shares thoughts on some findings from a recent ANA study on native advertising.

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  • No Laughing Matter

    Posted: Apr 10, 2015 10:30am ET BY Andrew Eitelbach

    The April issue of ANA magazine looks at how GEICO and Farmers Insurance use humor so effectively; gives advice from Yahoo! on native advertising; explores why some internet-based companies are opening physical retail locations; and so much more.

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