Marketing Maestros Archive

August 2015

  • New ANA/BrightLine Research: The Connected TV Opportunity

    Posted: Aug 31, 2015 10:00am ET BY Bill Duggan

    ANA's Bill Duggan shares highlights from a 2015 ANA/BrightLine study on Connected TV/OTT (over-the-top) devices.

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  • The Programmatic Black Box

    Posted: Aug 19, 2015 9:00am ET BY Bill Duggan

    While the industry works toward a solution to its transparency challenges, here are immediate steps marketers should consider.

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  • Become an Agent of Change

    Posted: Aug 17, 2015 12:00pm ET BY Lisa Guhanick, vice president of the ANA School of Marketing

    CMOs need to know how to transform their organizations to meet the demands of a changing consumer perspective. The ANA School of Marketing can teach those skills and offers an executive-level workshop on the subject taught by Wharton professor Jerry Wind.

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  • Media Transparency: What’s a Marketer to Do?

    Posted: Aug 14, 2015 9:00am ET BY Duke Fanelli, CMO at the ANA

    While the industry works toward a solution to its transparency challenges, the article points to some immediate steps marketers should consider.

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  • Something’s Stirring

    Posted: Aug 13, 2015 1:30am ET BY Andrew Eitelbach

    Coca-Cola's labeless cans, the problem with Flash on mobile, the issues surrounding media transparency, marketing to people with disabilities, and a Q&A with Cindy Chen of Mondelēz.

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  • Give Us Your Feedback

    Posted: Aug 13, 2015 1:00am ET BY Andrew Eitelbach

    Give us your feedback on this month's issue of ANA magazine.

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  • ANA Offers Insurance for “Patent Troll” Protection

    Posted: Aug 11, 2015 3:00pm ET BY Bill Duggan

    ANA has announced a program to provide members with focused patent infringement defense insurance protection for marketing and advertising activities.

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  • Science Is Cool…Honest!

    Posted: Aug 11, 2015 1:00pm ET BY Urey Onuoha

    A summary of what's inside the Summer issue of B2B Marketer.

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  • The Sad State of Content Marketing

    Posted: Aug 4, 2015 11:00am ET BY Ken Beaulieu

    ANA's Ken Beaulieu looks at the current state of content marketing.

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  • Tug on my heartstrings, please!

    Posted: Aug 3, 2015 3:00pm ET BY Mala White, senior manager of committees and conferences

    ANA's Mala White reflects on the 2014 Multicultural Excellence Awards submissions.

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