Marketing Maestros Archive

September 2015

  • Challenges from a Multicultural Marketing Leader

    Posted: Sep 29, 2015 3:00pm ET BY Bill Duggan

    ANA's Bill Duggan shares challenges from Kimberly-Clark's Lizette Williams, who will be co-hosting the 2015 ANA Multicultural Marketing & Diversity Conference.

  • ANA Conference Attendees Select Carly Fiorina in Mock “Republican Primary”

    Posted: Sep 21, 2015 1:00pm ET BY Bill Duggan

    Bill Duggan recounts the results of a mock Republican primary vote at the 2015 Masters of Measurement Conference.

  • How to Win Consumer Attention

    Posted: Sep 10, 2015 8:30am ET BY Andrew Eitelbach

    Marketers are using technology in fun new ways to build unique brand experiences. In the cover story of this month’s ANA magazine, hear how Patrón Spirits, Southern Comfort, Taco Bell, Red Robin Gourmet Burgers, and Electrolux use tech to connect with consumers. This issue also includes an interview with Walmart’s Stephen Quinn about the Alliance for Family Entertainment and the need for fami ...

  • Measurement Issues for Connected TV Top Barrier Preventing Greater Spending

    Posted: Sep 8, 2015 10:00am ET BY Bill Duggan

    A recent ANA/BrightLine study found that the top barrier preventing greater spending on connected TV is measurement.

  • Awareness/Education Critical to Connected TV Growth

    Posted: Sep 4, 2015 10:00am ET BY Bill Duggan

    As connected TV continues to grow, marketers and agencies need to explore the potential of video in any way it's delivered.

  • New B2B Case Studies Published!

    Posted: Sep 2, 2015 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

    The ANA’s Marketing Knowledge Center is now home to more than 70 award-winning B2B case studies from the 2015 B2 Awards.