Marketing Maestros Archive
September 2015
Challenges from a Multicultural Marketing Leader
Posted: Sep 29, 2015 3:00pm ET BY Bill DugganANA's Bill Duggan shares challenges from Kimberly-Clark's Lizette Williams, who will be co-hosting the 2015 ANA Multicultural Marketing & Diversity Conference.
READ MOREANA Conference Attendees Select Carly Fiorina in Mock “Republican Primary”
Posted: Sep 21, 2015 1:00pm ET BY Bill DugganBill Duggan recounts the results of a mock Republican primary vote at the 2015 Masters of Measurement Conference.
READ MOREHow to Win Consumer Attention
Posted: Sep 10, 2015 8:30am ET BY Andrew EitelbachMarketers are using technology in fun new ways to build unique brand experiences. In the cover story of this month’s ANA magazine, hear how Patrón Spirits, Southern Comfort, Taco Bell, Red Robin Gourmet Burgers, and Electrolux use tech to connect with consumers. This issue also includes an interview with Walmart’s Stephen Quinn about the Alliance for Family Entertainment and the need for fami ...
READ MOREMeasurement Issues for Connected TV Top Barrier Preventing Greater Spending
Posted: Sep 8, 2015 10:00am ET BY Bill DugganA recent ANA/BrightLine study found that the top barrier preventing greater spending on connected TV is measurement.
READ MOREAwareness/Education Critical to Connected TV Growth
Posted: Sep 4, 2015 10:00am ET BY Bill DugganAs connected TV continues to grow, marketers and agencies need to explore the potential of video in any way it's delivered.
READ MORENew B-to-B Case Studies Published!
Posted: Sep 2, 2015 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnershipsThe ANA’s Marketing Knowledge Center is now home to more than 70 award-winning B-to-B case studies from the 2015 B2 Awards.
READ MORE