Marketing Maestros Archive

January 2016

• Agency Reviews for Project Work — New ANA/4A's Collaboration

  Posted: Jan 28, 2016 12:30pm ET BY Bill Duggan

  ANA's Bill Duggan shares highlights from new agency review guidance from the ANA and the 4A's.

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• The 2015 Bot Baseline Study from ANA and White Ops

  Posted: Jan 19, 2016 3:00pm ET BY Bill Duggan

  ANA's Bill Duggan shares key findings from a 2015 ANA/White Ops study on the effect of bot fraud on advertising.

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• From Social Media to Social Good

  Posted: Jan 15, 2016 12:05pm ET BY Andrew Eitelbach

  January's issue of ANA Magazine looks at how brands with purpose make a difference, the causes of ad blocking and why it's a problem for advertisers and publishers, the legal battles facing the marketing industry in 2016, and more.

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• Predictions for Market Research in 2016

  Posted: Jan 11, 2016 2:00pm ET BY Todd Kaiser, senior director, marketing insights strategist

  ANA's Todd Kaiser predicts how market research will change in 2016.

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