Marketing Maestros Archive

January 2016

  • Agency Reviews for Project Work — New ANA/4A's Collaboration

    Posted: Jan 28, 2016 12:30pm ET BY Bill Duggan

    ANA's Bill Duggan shares highlights from new agency review guidance from the ANA and the 4A's.

  • The 2015 Bot Baseline Study from ANA and White Ops

    Posted: Jan 19, 2016 3:00pm ET BY Bill Duggan

    ANA's Bill Duggan shares key findings from a 2015 ANA/White Ops study on the effect of bot fraud on advertising.

  • From Social Media to Social Good

    Posted: Jan 15, 2016 12:05pm ET BY Andrew Eitelbach

    January's issue of ANA Magazine looks at how brands with purpose make a difference, the causes of ad blocking and why it's a problem for advertisers and publishers, the legal battles facing the marketing industry in 2016, and more.

  • Predictions for Market Research in 2016

    Posted: Jan 11, 2016 2:00pm ET BY Todd Kaiser, senior director, marketing insights strategist

    ANA's Todd Kaiser predicts how market research will change in 2016.