Marketing Maestros Archive
January 2016
Agency Reviews for Project Work — New ANA/4A's Collaboration
Posted: Jan 28, 2016 12:30pm ET BY Bill DugganANA's Bill Duggan shares highlights from new agency review guidance from the ANA and the 4A's.
READ MOREThe 2015 Bot Baseline Study from ANA and White Ops
Posted: Jan 19, 2016 3:00pm ET BY Bill DugganANA's Bill Duggan shares key findings from a 2015 ANA/White Ops study on the effect of bot fraud on advertising.
READ MOREFrom Social Media to Social Good
Posted: Jan 15, 2016 12:05pm ET BY Andrew EitelbachJanuary's issue of ANA Magazine looks at how brands with purpose make a difference, the causes of ad blocking and why it's a problem for advertisers and publishers, the legal battles facing the marketing industry in 2016, and more.
READ MOREPredictions for Market Research in 2016
Posted: Jan 11, 2016 2:00pm ET BY Todd Kaiser, senior director, marketing insights strategistANA's Todd Kaiser predicts how market research will change in 2016.
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