Marketing Maestros Archive

October 2016


Using Data to Manage Agency Relationships — What’s Important to Marketers

Posted: Oct 31, 2016 2:00pm ET BY Bill Duggan

ANA's Bill Duggan shares key findings from a new study conducted to understand how marketers use data to manage agency relationships.

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Reimagining the Business of Fashion

Posted: Oct 26, 2016 9:30am ET BY Crystal Albanese

Shawn Gold, CMO at TechStyle, explains how the fashion brand consistently improves the shopper experience.

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Advertisers Are Overmatched in Agency Contract Negotiations

Posted: Oct 3, 2016 12:00pm ET BY Bill Duggan

Marketers are significantly overmatched in contract negotiations with their agencies, writes ANA's Bill Duggan.

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