Marketing Maestros Archive

November 2016

Data is a "Force for Good" in Client/Agency Relationships

Posted: Nov 28, 2016 10:00am ET BY Bill Duggan

Bill Duggan shares key findings from a new survey by the ANA and Decideware.

How One Satisfying Insight Has Led to Six Years of Success for SNICKERS

Posted: Nov 16, 2016 10:00am ET BY Crystal Albanese

#ANABrand speakers Allison Miazga-Bedrick and Susannah Keller share how the brand came upon a universal insight that led to a hugely successful campaign.