Marketing Maestros Archive

December 2016

  • Brand Masters: Big Brands with Bigger Results

    Posted: Dec 20, 2016 12:00pm ET BY Ryan Dinger

    Here’s a look at the things that have made the ANA Brand Masters Conference a can’t-miss event on any marketer’s schedule.

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  • Transparency: ANA 2016 Marketing Word of the Year

    Posted: Dec 12, 2016 1:00pm ET BY Bill Duggan

    ANA's Bill Duggan explains why "transparency" makes sense as the ANA's 2016 Marketing Word of the Year.

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  • Six Years of Mayhem

    Posted: Dec 12, 2016 11:30am ET BY Crystal Albanese

    #ANABrand speaker David Brot shares a preview of his presentation, which will explain how Allstate's Effie award-winning "Mayhem" campaign has been so successful for so long.

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  • Can Shopper and Brand Marketers Work Together?

    Posted: Dec 9, 2016 11:00am ET BY Kerry Breen

    Shopper marketers discussed the disconnect between brand and shopper marketing teams at an ANA committee meeting.

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