Marketing Maestros Archive

February 2016

Getting On the Same Page

Posted: Feb 29, 2016 3:00pm ET BY Tracy Allery, co-chair of 2016 ANA AFM Conference

Ahead of the 2016 ANA Advertising Financial Management and Procurement conference, co-chair Tracy Allery looks at the important of aligning procurement's goals with its client's.


5 Steps to Integrated B2B Marketing Success

Posted: Feb 22, 2016 3:00pm ET BY Vin Hoey, ANA Faculty

ANA faculty member, Vin Hoey, shares best practices for more effective B2B campaigns.


The Difference Between Insights and Thinsights

Posted: Feb 19, 2016 1:00pm ET BY Nancie Ruder, ANA Faculty

Nancie Ruder, founder of Noetic Consulting, explains how marketers can better identify and leverage insights to drive customer engagement.


Business Basics & Balance

Posted: Feb 18, 2016 2:00pm ET BY Antonio Humphreys, co-chair of 2016 ANA AFM Conference

Antonio Humphreys, co-chair of the 2016 ANA AFM conference, examines how trust can be maintained in the marketing ecosystem.


Rally the Troops

Posted: Feb 17, 2016 1:00pm ET BY Urey Onuoha

A look at what's inside the Winter 2016 issue of B2B Marketer.


ANA and 4A's: Yes, We Can Agree

Posted: Feb 17, 2016 10:00am ET BY Bill Duggan

Recent news headlines suggest that the relationship between the ANA and the 4A's is on the rocks. The ANA's Bill Duggan begs to differ.


Be at the Forefront of Industry Conversations

Posted: Feb 16, 2016 1:00pm ET BY Meghan Medlock, Shannon Scanlin, manager, committees, ANA

Last year's Media Leadership conference ignited an industry conversation on transparency. Stay at the forefront of industry conversation at this year's Masters of Media conference.


ANA: Content Marketing Is Heating Up. But Don’t Burn Out!

Posted: Feb 12, 2016 12:00pm ET BY Brittany Goss, content creation manager in the Marketing Knowledge Center

ANA's Brittany Goss explains how to keep up with the growing demand for content.


5 Tips to Improve Your Agency Evaluations

Posted: Feb 11, 2016 12:05pm ET BY Steven Wales

Steven Wales has spent years offering insight into brand-agency evaluation processes. His five tips will help you immediately improve the way you evaluate your agency partners.


A New Reality, Virtually Here

Posted: Feb 11, 2016 12:05pm ET BY Andrew Eitelbach

February's issue of ANA magazine looks at how brands can use virtual reality to create immersive consumer experiences; how to innovate in a chaotic marketing; best practices for earned media; and more


Brands Working With Startups

Posted: Feb 3, 2016 9:30am ET BY Marni Gordon, SVP of committees and conferences, ANA

ANA's Marni Gordon shares key findings from a new ANA/CTA study on marketers' perceptions of and attitudes toward engaging startups in the marketing space.